Social media marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2014
|
| Edition: | new internat. Ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | II, 248 S. Ill., graph. Darst. |
| ISBN: | 9781292023533 1292023538 |
Staff View
MARC
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| 100 | 1 | |a Tuten, Tracy L. |d 1967- |e Verfasser |0 (DE-588)1033004073 |4 aut | |
| 245 | 1 | 0 | |a Social media marketing |c Tracy L. Tuten ; Michael R. Solomon |
| 250 | |a new internat. Ed. | ||
| 264 | 1 | |a Harlow |b Pearson |c 2014 | |
| 300 | |a II, 248 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Social media | |
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Record in the Search Index
| _version_ | 1804150708933492736 |
|---|---|
| adam_text | B R A R Y
Table of Contents
1. The Horizontal Revolution
Tracy R.
Tuten/Michael R.
Solomon
2.
Strategic Planning with Social Media
Tracy R.
Tuten/Michael
R.
Solomon
3.
Social Consumers
Tracy R.
Tuten/Michael
R.
Solomon
4.
Digital communities
Tracy R.
Tuten/Michael
R.
Solomon
5.
Social Communities
Tracy R.
Tuten/Michael
R.
Solomon
6.
Social Publishing
Tracy R.
Tuten/Michael
R.
Solomon
7.
Social Entertainment
Tracy R.
Tuten/Michael
R.
Solomon
8.
Social Commerce
Tracy R.
Tuten/Michael
R.
Solomon
9.
Social Media for Consumer Insight
Tracy R.
Tuten/Michael
R.
Solomon
1
0.
Social Media Metrics
Tracy R.
Tuten/Michael
R.
Solomon
I I
.
Case: Saab
Tracy R.
Tuten/Michael
R.
Solomon
1
2.
Case: New Belgium Brewing s Mighty Arrow Pale Ale
Tracy R.
Tuten/Michael
R.
Solomon
Build a Social Media Marketing Plan
Tracy R.
Tuten/Michael
R.
Solomon
1
29
59
87
107
127
153
173
193
211
233
235
237
|
| any_adam_object | 1 |
| author | Tuten, Tracy L. 1967- |
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| author_variant | t l t tl tlt |
| building | Verbundindex |
| bvnumber | BV041253163 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)859390686 (DE-599)BVBBV041253163 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | new internat. Ed. |
| format | Book |
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| id | DE-604.BV041253163 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:43:13Z |
| institution | BVB |
| isbn | 9781292023533 1292023538 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026227163 |
| oclc_num | 859390686 |
| open_access_boolean | |
| owner | DE-1051 DE-473 DE-BY-UBG |
| owner_facet | DE-1051 DE-473 DE-BY-UBG |
| physical | II, 248 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Tuten, Tracy L. 1967- Verfasser (DE-588)1033004073 aut Social media marketing Tracy L. Tuten ; Michael R. Solomon new internat. Ed. Harlow Pearson 2014 II, 248 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet advertising Internet marketing Online social networks Social media Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Solomon, Michael R. 1956- Sonstige (DE-588)129227684 oth Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026227163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tuten, Tracy L. 1967- Social media marketing Internet advertising Internet marketing Online social networks Social media Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Social media marketing |
| title_auth | Social media marketing |
| title_exact_search | Social media marketing |
| title_full | Social media marketing Tracy L. Tuten ; Michael R. Solomon |
| title_fullStr | Social media marketing Tracy L. Tuten ; Michael R. Solomon |
| title_full_unstemmed | Social media marketing Tracy L. Tuten ; Michael R. Solomon |
| title_short | Social media marketing |
| title_sort | social media marketing |
| topic | Internet advertising Internet marketing Online social networks Social media Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet advertising Internet marketing Online social networks Social media Soziale Software Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026227163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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