Fashion promotion: building a brand through marketing and communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lausanne, Switzerland
AVA Academia
2012
|
| Schriftenreihe: | Basics fashion management
2 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 176 S. zahlr. Ill. 23 cm |
| ISBN: | 9782940411870 2940411875 |
Internformat
MARC
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| 245 | 1 | 0 | |a Fashion promotion |b building a brand through marketing and communication |c Gwyneth Moore |
| 264 | 1 | |a Lausanne, Switzerland |b AVA Academia |c 2012 | |
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Basics fashion management |v 2 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Public relations | |
| 830 | 0 | |a Basics fashion management |v 2 |w (DE-604)BV039991414 |9 2 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-026223712 | ||
Datensatz im Suchindex
| _version_ | 1804150704096411648 |
|---|---|
| adam_text | Titel: Fashion promotion
Autor: Moore, Gwyneth
Jahr: 2012
TABLE OF
CONTENTS
8 Chapter 1
INDUSTRY AND CONTEXT
10 Brand building
16 The shifting communications
landscape
22 Global market changes
24 The new fashion consumer
28 Case study: Hall Ohara
30 Interview: Jose Neves
34 Exercise: Global fashion
36 Chapter 2
MARKETING
38 Research and trends
46 Brand concept development
52 Multi-channel marketing
60 Case study: Mary Kay
pop-up store
62 Interview: Julia Kasper
66 Exercise: Creating a
brand concept
68 Chapter 3
MEDIA AND PR
70 Fashion PR
76 Building media relations
82 Creating content for distribution
86 Case study: Fashion Press Week
88 Interview: Rebecca Gray
92 Exercise: Creating brand content
94 Chapter4 166 Conclusion
CREATING THE VISION 168 Glossary
96 Photography and styling 170 Picture credits
102 Illustration and graphics 171 Useful websites
106 Video 172 Index
110 Web design visuals 176 Acknowledgements
114 Case study: Poppy Roberts 177 Working with ethics
116 Interview: Jayne Pierson
120 Exercise: Creating an illustration
122 Chapter 5
DIGITAL FASHION
124 A changing industry
130 Using social media to reach
customers
134 Citizen journalism and blogging
138 The future
140 Case study: What Katie Wore
142 Interview: Harriet Williams
146 Exercise: Fashion blog analysis
148 Chapter 6
COLLABORATION AND
CONNECTION
150 Working with other industries
154 Celebrity endorsement
158 Case study: DONT WALK
160 Interview: Emma Griffiths
164 Exercise: Corporate conscience
|
| any_adam_object | 1 |
| author | Moore, Gwyneth |
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| callnumber-first | H - Social Science |
| callnumber-label | HD9940 |
| callnumber-raw | HD9940.A2 |
| callnumber-search | HD9940.A2 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| ctrlnum | (OCoLC)915020590 (DE-599)BVBBV041249648 |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041249648 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:43:09Z |
| institution | BVB |
| isbn | 9782940411870 2940411875 |
| language | English |
| lccn | 2012540466 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026223712 |
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| physical | 176 S. zahlr. Ill. 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | AVA Academia |
| record_format | marc |
| series | Basics fashion management |
| series2 | Basics fashion management |
| spelling | Moore, Gwyneth Verfasser (DE-588)1041238533 aut Fashion promotion building a brand through marketing and communication Gwyneth Moore Lausanne, Switzerland AVA Academia 2012 176 S. zahlr. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Basics fashion management 2 Includes bibliographical references and index Fashion merchandising Internet marketing Public relations Basics fashion management 2 (DE-604)BV039991414 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223712&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moore, Gwyneth Fashion promotion building a brand through marketing and communication Basics fashion management Fashion merchandising Internet marketing Public relations |
| title | Fashion promotion building a brand through marketing and communication |
| title_auth | Fashion promotion building a brand through marketing and communication |
| title_exact_search | Fashion promotion building a brand through marketing and communication |
| title_full | Fashion promotion building a brand through marketing and communication Gwyneth Moore |
| title_fullStr | Fashion promotion building a brand through marketing and communication Gwyneth Moore |
| title_full_unstemmed | Fashion promotion building a brand through marketing and communication Gwyneth Moore |
| title_short | Fashion promotion |
| title_sort | fashion promotion building a brand through marketing and communication |
| title_sub | building a brand through marketing and communication |
| topic | Fashion merchandising Internet marketing Public relations |
| topic_facet | Fashion merchandising Internet marketing Public relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223712&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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