Nagle, T. T., Hogan, J. E., & Zale, J. (2014). The strategy and tactics of pricing: A guide to growing more profitably (5. ed., internat. ed.). Pearson.
Chicago Style (17th ed.) CitationNagle, Thomas T., John E. Hogan, and Joseph Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5. ed., internat. ed. Boston [u.a.]: Pearson, 2014.
MLA (9th ed.) CitationNagle, Thomas T., et al. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5. ed., internat. ed. Pearson, 2014.
Warning: These citations may not always be 100% accurate.