Strategic marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. ; Munich [u.a.]
Pearson
2014
|
| Edition: | 1. ed., internat. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IV, 428 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781292020563 1292020563 |
Staff View
MARC
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Record in the Search Index
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| adam_text | A R
O N
USTOM
LIBRARY
Table of Contents
1 .
Appendix: Basic Financial Math for Marketing Strategy
lodd Moot adian/kmt Mat/let
2.
Appendix:
Strategií
Marketing Plan Exercise
lodd Mooradian/Kut
t
Mat/ler
.4.
Appendix: The One-Page Memo
lodd Mooradian/Kurt Mat/ler
1.
Appendix:
(lase
Analysis and Action-Oriented Decisions
lodd Mooradian/Kurt Mat/ler
5.
Overview of Marketing
Strateg)
and the Strategic Marketing Process
lodd Mooradian/Kurt Mat/ler
6.
Situation Assessment.--The External Environment
lodd Mooradian/Kurt Matzler
7.
Situation Assessment—The Company
lodd Mooradian/Kurt Matzler
8.
Strategy Formation
lodd Mooradian/Kurt Matzler
9.
Implementation
lodd Mooradian/Kurt Matzler
10.
Planning, Assessment, and Adjustment
lodd Mooradian/Kurt Matzler
11.
Market Definition
Todd Mooradian/Kurt Matzler
12-
Context- PEST Analysis
Todd Mooradian/Kurt Matzler
13-
Customer Assessment-Trends and Insights
Todd Mooradian/Kurt Matzler
11
25
29
49
59
69
79
97
107
113
119
14.
Consumer and Organizational Buyer Behavior
Todd Mooradian/Kurt Matzler
15.
Competitor Analysis
-
Competitive Intelligence
Todd Mooradian/Kurt Matzler
16.
Company Assessment
-
Missions and Visions
Todd Mooradian/Kurt Matzler
155
17.
Company Assessment
-
The Value Chain
Todd Mooradian/Kurt Matzler
161
18.
Industry Analysis
Todd Mooradian/Kurt Matzler
167
19.
Product Lifecycle
Todd Mooradian/Kurt Matzler
175
20.
Experience Curve Effects on Cost Reduction
Todd Mooradian/Kurt Matzler
187
21 ·
Economies and Diseconomies of Scale
Todd Mooradian/Kurt Matzler
193
22-
Economies of Scope/Synergies and Virtuous Circles
Todd Mooradian/Kurt Matzler
197
23.
Market Share Effects
Todd Mooradian/Kurt Matzler
199
24.
Scenario Analysis
Todd Mooradian/Kurt Matzler
207
25.
The Marketing Concept
Todd Mooradian/Kurt Matzler
213
26.
What Is a Marketing Strategy?
Todd Mooradian/Kurt Matzler
219
27.
Generic Strategies
-
Advantage and Scope
Todd Mooradian/Kurt Matzler
225
28.
Generic Strategies -The Value Map
Todd Mooradian/Kurt Matzler
233
29.
Generic Strategies
-
Product-Market Growth Strategies
Todd Mooradian/Kurt Matzler
243
30.
Specific Marketing Strategies
Todd Mooradian/Kurt Matzler
251
31.
Market Segmentation
Todd Mooradian/Kurt Matzler
261
32-
Loyalty-Based Marketing, Customer Acquisition, and Customer Retention
Todd Mooradian/Kurt Matzler
269
33.
Customer Lifetime Value
Todd Mooradian/Kurt Matzler
279
34.
Competitive Advantages
Todd Mooradian/Kurt Matzler
285
35.
SWOT Analysis
Todd Mooradian/Kurt Matzler
295
36.
Targeting
Todd Mooradian/Kurt Matzler
301
37.
Positioning
Todd Mooradian/Kurt Matzler
305
38.
Customer-Oriented Market Research
Todd Mooradian/Kurt Matzler
311
39.
Brands and Branding
Iodd Mooradian/Kurt Matzler
321
40.
Products
-
New Product Development
Iodd Mooradian/Kurt Matzler
331
41.
Products
—
Innovations
Todd Mooradian/Kurt Matzler
341
42·
Products
-
Product Portfolios
Todd Mooradian/Kurt Matzler
351
43.
Pricing Strategies
Todd Mooradian/Kurt Matzler
363
44.
Promotion and People- Integrated Marketing Communications
Todd Mooradian/Kurt Matzler
375
45.
Place
-
Distribution
Todd Mooradian/Kurt Matzler
387
46.
Budgets, Forecasts, and Objectives
Iodd Mooradian/Kurt Matzler
397
47.
Assessment and Adjustment
Todd Mooradian/Kurt Matzler
407
Index
|
| any_adam_object | 1 |
| author | Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J. |
| author_GND | (DE-588)1012327450 (DE-588)171591097 |
| author_facet | Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J. |
| author_role | aut aut aut |
| author_sort | Mooradian, Todd A. |
| author_variant | t a m ta tam k m km l j r lj ljr |
| building | Verbundindex |
| bvnumber | BV041233294 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)856876377 (DE-599)BVBBV041233294 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV041233294 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:42:45Z |
| institution | BVB |
| isbn | 9781292020563 1292020563 |
| language | English |
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| oclc_num | 856876377 |
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| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | IV, 428 S. Ill., graph. Darst. 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Mooradian, Todd A. Verfasser (DE-588)1012327450 aut Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring 1. ed., internat. ed. Boston, Mass. ; Munich [u.a.] Pearson 2014 IV, 428 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Matzler, Kurt 1969- Verfasser (DE-588)171591097 aut Ring, Lawrence J. Verfasser aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026207615&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J. Strategic marketing Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4309237-8 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring |
| title_fullStr | Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring |
| title_full_unstemmed | Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Marketing Management Strategic planning Strategisches Management Marketing Strategische Planung |
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