APA (7th ed.) Citation

Mooradian, T. A., Matzler, K., & Ring, L. J. (2014). Strategic marketing (1. ed., internat. ed.). Pearson.

Chicago Style (17th ed.) Citation

Mooradian, Todd A., Kurt Matzler, and Lawrence J. Ring. Strategic Marketing. 1. ed., internat. ed. Boston, Mass. ; Munich [u.a.]: Pearson, 2014.

MLA (9th ed.) Citation

Mooradian, Todd A., et al. Strategic Marketing. 1. ed., internat. ed. Pearson, 2014.