Marketing to millennials: reach the largest and most influential generation of consumers ever
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York
AMACOM
2013
|
Schlagworte: | |
Online-Zugang: | BSB01 |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 1 Online-Ressource (XIX, 202 S.) |
ISBN: | 9780814433225 0814433227 9780814433232 |
Internformat
MARC
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020 | |a 0814433227 |9 0-8144-3322-7 | ||
020 | |a 9780814433232 |c Online |9 978-0-8144-3323-2 | ||
035 | |a (ZDB-30-PQE)ebr10723825 | ||
035 | |a (OCoLC)854569406 | ||
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082 | 0 | |a 658.8/340842 |2 23 | |
100 | 1 | |a Fromm, Jeff |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing to millennials |b reach the largest and most influential generation of consumers ever |c Jeff Fromm and Christie Garton |
264 | 1 | |a New York |b AMACOM |c 2013 | |
300 | |a 1 Online-Ressource (XIX, 202 S.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
648 | 7 | |a Geschichte 1981-1990 |2 gnd |9 rswk-swf | |
648 | 7 | |a Geschichte 1977-1995 |2 gnd |9 rswk-swf | |
650 | 4 | |a Young adult consumers / Attitudes | |
650 | 4 | |a Generation Y / Attitudes | |
650 | 4 | |a Target marketing | |
650 | 4 | |a Consumer behavior | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Generation |0 (DE-588)4156601-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Jahrgang |0 (DE-588)4200408-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
689 | 0 | 2 | |a Generation |0 (DE-588)4156601-4 |D s |
689 | 0 | 3 | |a Jahrgang |0 (DE-588)4200408-1 |D s |
689 | 0 | 4 | |a Geschichte 1977-1995 |A z |
689 | 0 | 5 | |a USA |0 (DE-588)4078704-7 |D g |
689 | 0 | |8 1\p |5 DE-604 | |
689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
689 | 1 | 2 | |a Generation |0 (DE-588)4156601-4 |D s |
689 | 1 | 3 | |a Jahrgang |0 (DE-588)4200408-1 |D s |
689 | 1 | 4 | |a Geschichte 1981-1990 |A z |
689 | 1 | |8 2\p |5 DE-604 | |
700 | 1 | |a Garton, Christie |e Verfasser |4 aut | |
912 | |a ZDB-38-EBR | ||
940 | 1 | |q BSB_PDA_EBR_Kauf | |
999 | |a oai:aleph.bib-bvb.de:BVB01-026196817 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1204652 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext |
Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Fromm, Jeff Garton, Christie |
author_facet | Fromm, Jeff Garton, Christie |
author_role | aut aut |
author_sort | Fromm, Jeff |
author_variant | j f jf c g cg |
building | Verbundindex |
bvnumber | BV041222287 |
collection | ZDB-38-EBR |
ctrlnum | (ZDB-30-PQE)ebr10723825 (OCoLC)854569406 (DE-599)BVBBV041222287 |
dewey-full | 658.8/340842 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/340842 |
dewey-search | 658.8/340842 |
dewey-sort | 3658.8 6340842 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
era | Geschichte 1981-1990 gnd Geschichte 1977-1995 gnd |
era_facet | Geschichte 1981-1990 Geschichte 1977-1995 |
format | Electronic eBook |
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geographic_facet | USA |
id | DE-604.BV041222287 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:42:27Z |
institution | BVB |
isbn | 9780814433225 0814433227 9780814433232 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026196817 |
oclc_num | 854569406 |
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owner | DE-12 |
owner_facet | DE-12 |
physical | 1 Online-Ressource (XIX, 202 S.) |
psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
publishDate | 2013 |
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publishDateSort | 2013 |
publisher | AMACOM |
record_format | marc |
spelling | Fromm, Jeff Verfasser aut Marketing to millennials reach the largest and most influential generation of consumers ever Jeff Fromm and Christie Garton New York AMACOM 2013 1 Online-Ressource (XIX, 202 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Geschichte 1981-1990 gnd rswk-swf Geschichte 1977-1995 gnd rswk-swf Young adult consumers / Attitudes Generation Y / Attitudes Target marketing Consumer behavior Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Generation (DE-588)4156601-4 gnd rswk-swf Jahrgang (DE-588)4200408-1 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s Generation (DE-588)4156601-4 s Jahrgang (DE-588)4200408-1 s Geschichte 1977-1995 z USA (DE-588)4078704-7 g 1\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s Geschichte 1981-1990 z 2\p DE-604 Garton, Christie Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Fromm, Jeff Garton, Christie Marketing to millennials reach the largest and most influential generation of consumers ever Young adult consumers / Attitudes Generation Y / Attitudes Target marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Generation (DE-588)4156601-4 gnd Jahrgang (DE-588)4200408-1 gnd Zielgruppe (DE-588)4117714-9 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4156601-4 (DE-588)4200408-1 (DE-588)4117714-9 (DE-588)4078704-7 |
title | Marketing to millennials reach the largest and most influential generation of consumers ever |
title_auth | Marketing to millennials reach the largest and most influential generation of consumers ever |
title_exact_search | Marketing to millennials reach the largest and most influential generation of consumers ever |
title_full | Marketing to millennials reach the largest and most influential generation of consumers ever Jeff Fromm and Christie Garton |
title_fullStr | Marketing to millennials reach the largest and most influential generation of consumers ever Jeff Fromm and Christie Garton |
title_full_unstemmed | Marketing to millennials reach the largest and most influential generation of consumers ever Jeff Fromm and Christie Garton |
title_short | Marketing to millennials |
title_sort | marketing to millennials reach the largest and most influential generation of consumers ever |
title_sub | reach the largest and most influential generation of consumers ever |
topic | Young adult consumers / Attitudes Generation Y / Attitudes Target marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Generation (DE-588)4156601-4 gnd Jahrgang (DE-588)4200408-1 gnd Zielgruppe (DE-588)4117714-9 gnd |
topic_facet | Young adult consumers / Attitudes Generation Y / Attitudes Target marketing Consumer behavior Marketing Verbraucherverhalten Generation Jahrgang Zielgruppe USA |
work_keys_str_mv | AT frommjeff marketingtomillennialsreachthelargestandmostinfluentialgenerationofconsumersever AT gartonchristie marketingtomillennialsreachthelargestandmostinfluentialgenerationofconsumersever |