Innovation reinvented six games that drive growth - Miller, Roger; Côté, Marcel 1942- (University of Toronto Press, 2012)
Includes bibliographical references and index
Preface -- Introducing the games. The diversity of innovation -- Peering into the black box -- Searching for patterns -- The games of innovation -- Emerging and mature markets -- Product architecture -- The six games of innovation. Eureka! -- The special case of the pharmaceutical sector -- Battles of architecture -- Breakthrough games: high technology craft -- New and improved -- Mass customization -- Pushing the envelope -- Transitions -- Looking ahead. Winning strategies -- Public policies -- Rethinking innovation -- End notes