The pricing strategy audit: an in-company assessment to help create the best possible pricing strategy for your organisation
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge
Cambridge Strategy Publ.
2010
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 123 S. |
| ISBN: | 9781907766008 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Contents
Part
1:
The Pricing Strategy Audit
.....................................................5
Introduction to Pricing
....................................................................................7
Guidelines for Developing Effective Pricing Strategies and Tactics
.................13
Step
1:
Assess the Consistency Between Corporate and Pricing Objectives
......19
Step
2:
Assess the Relevant Economics for the Pricing Strategy.
......................23
Step
3:
Determine How Your Buyers Perceive Prices
......................................31
Step
4:
Determine the Relevant Costs for the Pricing Strategy
........................37
Step
5:
Determine the Characteristics of Each Specific Price Decision
...........43
Step
6:
Integrate Specific Price Decisions into an Overall Pricing Strategy
......51
Step
7:
Assess the Administrative Structure for Managing the Pricing
Function
............................................................................................55
Part
2:
The Audit Process
...............................................................61
Staffing the Audit Team
................................................................................63
Creating an Audit Project Plan
.....................................................................65
Laying the Groundwork for the Audit
...........................................................67
Analysing Audit Results
................................................................................69
Sharing Audit Results
...................................................................................73
Preparing Effective Audit Reports
.................................................................77
Dealing with Resistance to Recommendations
................................................81
Building an Ongoing Audit Program
.............................................................85
Part
3:
Implementing a Pricing Strategy Audit: Questions and
Checklists
.........................................................................89
Step
1:
Assess the Consistency Between Corporate and Pricing Objectives
......91
Step
2:
Assess the Relevant Economics for the Pricing Strategy
......................97
Step3: Determine How Your Buyers Perceive Prices
....................................101
Step
4:
Determine the Relevant Costs for the Pricing Strategy
......................107
Step
5:
Determine the Characteristics of Each Specific Price Decision 111
Step
6:
Integrate Specific Price Decisions into an Overall Pricing Strategy
.....115
Step
7:
Assess the Administrative Structure for Managing the Pricing
Function
...........................................................................................117
Bibliography.
..............................................................................................119
About the Author
........................................................................................121
About the Publisher
.....................................................................................122
Second Edition:
2010
No part of this publication may be reproduced or used in any other form or
by any means
-
graphic, electronic or mechanical, including photocopying,
recording, taping or information storage and retrieval systems
-
without the
written permission of the publisher.
©
Cambridge Strategy Publications Ltd. All rights reserved.
ISBN
978-1-907766-00-8
|
| any_adam_object | 1 |
| author | Monroe, Kent B. |
| author_GND | (DE-588)128368993 |
| author_facet | Monroe, Kent B. |
| author_role | aut |
| author_sort | Monroe, Kent B. |
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| building | Verbundindex |
| bvnumber | BV041197153 |
| classification_rvk | QP 622 |
| ctrlnum | (OCoLC)856866014 (DE-599)BVBBV041197153 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV041197153 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:41:50Z |
| institution | BVB |
| isbn | 9781907766008 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026172108 |
| oclc_num | 856866014 |
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| owner_facet | DE-473 DE-BY-UBG |
| physical | 123 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Cambridge Strategy Publ. |
| record_format | marc |
| spelling | Monroe, Kent B. Verfasser (DE-588)128368993 aut The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation Kent B. Monroe 2. ed. Cambridge Cambridge Strategy Publ. 2010 123 S. txt rdacontent n rdamedia nc rdacarrier Preispolitik (DE-588)4047118-4 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Preisbildung (DE-588)4047103-2 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026172108&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Monroe, Kent B. The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4047103-2 |
| title | The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation |
| title_auth | The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation |
| title_exact_search | The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation |
| title_full | The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation Kent B. Monroe |
| title_fullStr | The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation Kent B. Monroe |
| title_full_unstemmed | The pricing strategy audit an in-company assessment to help create the best possible pricing strategy for your organisation Kent B. Monroe |
| title_short | The pricing strategy audit |
| title_sort | the pricing strategy audit an in company assessment to help create the best possible pricing strategy for your organisation |
| title_sub | an in-company assessment to help create the best possible pricing strategy for your organisation |
| topic | Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd |
| topic_facet | Preispolitik Preisbildung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026172108&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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