Marketing communications: a European perspective
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2013
|
| Edition: | 5. ed. |
| Series: | Always learning
|
| Subjects: | |
| Item Description: | Previous ed.: Harlow: Financial Times Prentice Hall, 2010. - Includes bibliographical references and index. - Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XXI, 615 S. Ill., graph. Darst. 27 cm |
| ISBN: | 9780273773221 9780273794844 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_GND | (DE-588)139398333 (DE-588)139398449 (DE-588)139398228 |
| author_facet | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_role | aut aut aut |
| author_sort | Pelsmacker, Patrick de 1957- |
| author_variant | p d p pd pdp m g mg d b j v dbj dbjv |
| building | Verbundindex |
| bvnumber | BV041192914 |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)856865005 (DE-599)BSZ380151774 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV041192914 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:41:44Z |
| institution | BVB |
| isbn | 9780273773221 9780273794844 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026167952 |
| oclc_num | 856865005 |
| open_access_boolean | |
| owner | DE-945 DE-573 DE-703 DE-739 DE-521 |
| owner_facet | DE-945 DE-573 DE-703 DE-739 DE-521 |
| physical | XXI, 615 S. Ill., graph. Darst. 27 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Pelsmacker, Patrick de 1957- Verfasser (DE-588)139398333 aut Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh 5. ed. Harlow Pearson 2013 XXI, 615 S. Ill., graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Always learning Previous ed.: Harlow: Financial Times Prentice Hall, 2010. - Includes bibliographical references and index. - Hier auch später erschienene, unveränderte Nachdrucke Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikations-Mix (DE-588)4218367-4 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s 1\p DE-604 Marktkommunikation (DE-588)4131075-5 s 2\p DE-604 Kommunikation (DE-588)4031883-7 s 3\p DE-604 Geuens, Maggie 1969- Verfasser (DE-588)139398449 aut Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut Erscheint auch als Online-Ausgabe, PDF 978-0-273-77324-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Kommunikations-Mix (DE-588)4218367-4 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4218367-4 (DE-588)4031883-7 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4061963-1 |
| title | Marketing communications a European perspective |
| title_auth | Marketing communications a European perspective |
| title_exact_search | Marketing communications a European perspective |
| title_full | Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| title_fullStr | Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| title_full_unstemmed | Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| title_short | Marketing communications |
| title_sort | marketing communications a european perspective |
| title_sub | a European perspective |
| topic | Kommunikations-Mix (DE-588)4218367-4 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Kommunikations-Mix Kommunikation Marktkommunikation Marketing Kommunikationspolitik Unternehmen |
| work_keys_str_mv | AT pelsmackerpatrickde marketingcommunicationsaeuropeanperspective AT geuensmaggie marketingcommunicationsaeuropeanperspective AT vandenberghjoeri marketingcommunicationsaeuropeanperspective |