Breakthrough branding: positioning your library to survive and thrive
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Neal-Schuman
2013
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXII, 191 S. Ill., graph. Darst. |
| ISBN: | 9781555707668 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041192255 | ||
| 003 | DE-604 | ||
| 005 | 20130909 | ||
| 007 | t | ||
| 008 | 130729s2013 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2013005134 | ||
| 020 | |a 9781555707668 |c alk. paper |9 978-1-55570-766-8 | ||
| 035 | |a (OCoLC)859374778 | ||
| 035 | |a (DE-599)BVBBV041192255 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-12 | ||
| 050 | 0 | |a Z716.3 | |
| 082 | 0 | |a 021.7 | |
| 084 | |a 24,1 |2 ssgn | ||
| 100 | 1 | |a Walters, Suzanne |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Breakthrough branding |b positioning your library to survive and thrive |c Suzanne Walters and Kent Jackson |
| 264 | 1 | |a New York |b Neal-Schuman |c 2013 | |
| 300 | |a XXII, 191 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Bibliothek |0 (DE-588)4006439-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Bibliothek |0 (DE-588)4006439-6 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jackson, Kent |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026167302&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026167302 | ||
| 942 | 1 | 1 | |c 021 |e 22/bsb |
| 942 | 1 | 1 | |c 025 |e 22/bsb |
Record in the Search Index
| _version_ | 1804150613901049856 |
|---|---|
| adam_text | BREAKTHROUGH BRANDING
/ WALTERS, SUZANNE
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHAT IS A BRAND?
ASSESSING YOUR LIBRARY BRAND
DEVELOPING YOUR LIBRARY BRAND
DEFINING A POSITIONING STRATEGY : WHY IS IT IMPORTANT TO YOUR LIBRARY?
UNDERSTANDING SEGMENTATION : SELECTING YOUR TARGET MARKETS
CRAFTING A DESIRED POSITIONING STRATEGY : ACHIEVING A DISTINCTIVE
DIFFERENCE
POSITIONING AND MARKETING STRATEGIES : INTRODUCTION TO POSITIONING AND
THE MARKETING MIX
PROMOTING YOUR BRAND
ADVOCATING FOR LIBRARIES.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Walters, Suzanne Jackson, Kent |
| author_facet | Walters, Suzanne Jackson, Kent |
| author_role | aut aut |
| author_sort | Walters, Suzanne |
| author_variant | s w sw k j kj |
| building | Verbundindex |
| bvnumber | BV041192255 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z716 |
| callnumber-raw | Z716.3 |
| callnumber-search | Z716.3 |
| callnumber-sort | Z 3716.3 |
| callnumber-subject | Z - Books and Writing |
| ctrlnum | (OCoLC)859374778 (DE-599)BVBBV041192255 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01755nam a2200481zc 4500</leader><controlfield tag="001">BV041192255</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130909 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130729s2013 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2013005134</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781555707668</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-1-55570-766-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)859374778</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041192255</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">Z716.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walters, Suzanne</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Breakthrough branding</subfield><subfield code="b">positioning your library to survive and thrive</subfield><subfield code="c">Suzanne Walters and Kent Jackson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Neal-Schuman</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 191 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jackson, Kent</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026167302&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026167302</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">021</subfield><subfield code="e">22/bsb</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">025</subfield><subfield code="e">22/bsb</subfield></datafield></record></collection> |
| id | DE-604.BV041192255 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:41:43Z |
| institution | BVB |
| isbn | 9781555707668 |
| language | English |
| lccn | 2013005134 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026167302 |
| oclc_num | 859374778 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | XXII, 191 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Neal-Schuman |
| record_format | marc |
| spelling | Walters, Suzanne Verfasser aut Breakthrough branding positioning your library to survive and thrive Suzanne Walters and Kent Jackson New York Neal-Schuman 2013 XXII, 191 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Libraries Marketing Branding (Marketing) Bibliothek (DE-588)4006439-6 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s DE-604 Jackson, Kent Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026167302&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Walters, Suzanne Jackson, Kent Breakthrough branding positioning your library to survive and thrive Libraries Marketing Branding (Marketing) Bibliothek (DE-588)4006439-6 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4136439-9 (DE-588)4144679-3 |
| title | Breakthrough branding positioning your library to survive and thrive |
| title_auth | Breakthrough branding positioning your library to survive and thrive |
| title_exact_search | Breakthrough branding positioning your library to survive and thrive |
| title_full | Breakthrough branding positioning your library to survive and thrive Suzanne Walters and Kent Jackson |
| title_fullStr | Breakthrough branding positioning your library to survive and thrive Suzanne Walters and Kent Jackson |
| title_full_unstemmed | Breakthrough branding positioning your library to survive and thrive Suzanne Walters and Kent Jackson |
| title_short | Breakthrough branding |
| title_sort | breakthrough branding positioning your library to survive and thrive |
| title_sub | positioning your library to survive and thrive |
| topic | Libraries Marketing Branding (Marketing) Bibliothek (DE-588)4006439-6 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Libraries Marketing Branding (Marketing) Bibliothek Markenimage Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026167302&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT walterssuzanne breakthroughbrandingpositioningyourlibrarytosurviveandthrive AT jacksonkent breakthroughbrandingpositioningyourlibrarytosurviveandthrive |