The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2013
|
| Series: | SpringerBriefs in Business
|
| Subjects: | |
| Online Access: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Physical Description: | 1 Online-Ressource (XII, 148 p. 30 illus) |
| ISBN: | 9783642380914 |
| DOI: | 10.1007/978-3-642-38091-4 |
Staff View
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Record in the Search Index
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| _version_ | 1824554347328962560 |
| adam_text | THE EXECUTOR OF INTEGRATED MARKETING COMMUNICATIONS STRATEGY: MARCOM
MANAGER’S WORKING MODEL
/ SHIN, KWANG-YONG
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
ORGANIZATION
IMPLEMENTATION
MARCOM MANAGER’S WORK: COMMUNICATION CATEGORY
THE WORKING MODEL OF MARCOM MANAGER
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
THE EXECUTOR OF INTEGRATED MARKETING COMMUNICATIONS STRATEGY: MARCOM
MANAGER’S WORKING MODEL
/ SHIN, KWANG-YONG
: 2013
ABSTRACT / INHALTSTEXT
THE BOOK MAINLY ADDRESSES THE FOLLOWING ASPECTS: FIRST, IT
SYSTEMATICALLY INTRODUCES THE DOMESTIC AND FOREIGN RESEARCH RESULTS,
POINTING OUT THE KEY ELEMENTS OF THE BASIC THEORY OF IMC, ACCORDING TO A
COMPANY’S PRESENT SITUATION AND THE PRACTICE OF IMC STRATEGY. SECOND,
ACCORDING TO THE DIFFERENT CHARACTERISTICS OF EACH ORGANIZATION, IT
PROVIDES VARIOUS IMC ORGANIZATION STRUCTURES, SUCH AS LINEAR STRUCTURE
MODEL L, A VIRTUAL NETWORK AND CENTRALIZED TYPE THAT FOCUSES ON
INDIVIDUAL INTEREST, EXTERNAL TYPES OF THE IMC ORGANIZATIONAL STRUCTURES
MODEL, ETC., AND SUGGESTIONS FOR FURTHER STUDY ARE ALSO PRESENTED
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Shin, Kwang-Yong |
| author_facet | Shin, Kwang-Yong |
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| classification_rvk | QP 650 |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)855543955 (DE-599)HBZTT050421304 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-38091-4 |
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| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:50:19Z |
| institution | BVB |
| isbn | 9783642380914 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026166972 |
| oclc_num | 855543955 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
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| physical | 1 Online-Ressource (XII, 148 p. 30 illus) |
| psigel | ZDB-2-SBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Berlin Heidelberg |
| record_format | marc |
| series2 | SpringerBriefs in Business |
| spellingShingle | Shin, Kwang-Yong The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Stakeholder (DE-588)4300861-6 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4201794-4 (DE-588)4300861-6 |
| title | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model |
| title_auth | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model |
| title_exact_search | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model |
| title_full | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model by Kwang-Yong Shin |
| title_fullStr | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model by Kwang-Yong Shin |
| title_full_unstemmed | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model by Kwang-Yong Shin |
| title_short | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model |
| title_sort | the executor of integrated marketing communications strategy marcom manager s working model |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Stakeholder (DE-588)4300861-6 gnd |
| topic_facet | Marktkommunikation Marketing Kommunikationsstrategie Stakeholder |
| url | https://doi.org/10.1007/978-3-642-38091-4 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166972&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166972&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT shinkwangyong theexecutorofintegratedmarketingcommunicationsstrategymarcommanagersworkingmodel |