APA-Zitierstil (7. Ausg.)

Shin, K. (2013). The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-38091-4

Chicago-Zitierstil (17. Ausg.)

Shin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. https://doi.org/10.1007/978-3-642-38091-4.

MLA-Zitierstil (9. Ausg.)

Shin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model. Springer Berlin Heidelberg, 2013. https://doi.org/10.1007/978-3-642-38091-4.