Holdings: Brand Growth Barriers

Brand Growth Barriers: Identify, Understand, and Overcome Them

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Bibliographic Details
Main Authors:	Krüger, Ralph (Author), Stumpf, Andreas (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin [u.a.] Springer 2013
Series:	Management for Professionals
Subjects:	Markenpolitik
Online Access:	BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	1 Online-Ressource (XIV, 137 S.) Ill., graph. Darst.
ISBN:	3642371078 9783642371080
DOI:	10.1007/978-3-642-37108-0

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Record in the Search Index

DE-BY-FWS_katkey	497978
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adam_text	BRAND GROWTH BARRIERS / KRUEGER, RALPH : 2013 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE WONDERFUL WORLD OF GROWING BRANDS REQUIREMENTS OF GROWTH-ORIENTED BRAND MANAGEMENT IDENTIFYING GROWTH BARRIERS UNDERSTANDING GROWTH BARRIERS OVERCOMING GROWTH BARRIERS PLANNING, FORECASTING AND MONITORING GROWTH CHECKLISTS AND QUESTIONS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. BRAND GROWTH BARRIERS / KRUEGER, RALPH : 2013 ABSTRACT / INHALTSTEXT HOW CAN A BRAND - WHETHER PRODUCTS OR SERVICES, B2B OR B2C, BIG OR SMALL - GET BACK ONTO A GROWTH TRACK, EVEN IN ECONOMICALLY DIFFICULT TIMES? ACCORDING TO THE TWO BRAND LEADERSHIP EXPERTS RALPH KRUEGER AND ANDREAS STUMPF, THIS CAN ONLY BE ACHIEVED BY SYSTEMATICALLY OVERCOMING GROWTH BARRIERS. IN THIS BOOK THEY PRESENT THEIR BRAND GROWTH BARRIER MODEL, WHICH MAKES IT POSSIBLE FOR BUSINESSES TO IDENTIFY, UNDERSTAND AND OVERCOME THE BARRIERS TO AND IN THEIR OWN BRANDS. CASE STUDIES FROM WELL KNOWN BRANDS OF DIFFERENT CATEGORIES, USEFUL CHECKLISTS FOR DAILY BUSINESS AND A CLEAR, PRACTICAL QUESTION AND ANSWER SYSTEM ON ALL RELEVANT ISSUES MAKE THIS BOOK AN INDISPENSABLE GUIDE - NOT ONLY FOR MARKETING EXPERTS BUT ALSO FOR CHIEF EXECUTIVES AND RESPONSIBLE PARTIES IN SALES AND CONTROLLING DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Krüger, Ralph Stumpf, Andreas
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spellingShingle	Krüger, Ralph Stumpf, Andreas Brand Growth Barriers Identify, Understand, and Overcome Them Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4144679-3
title	Brand Growth Barriers Identify, Understand, and Overcome Them
title_alt	Jede Marke kann wachsen!
title_auth	Brand Growth Barriers Identify, Understand, and Overcome Them
title_exact_search	Brand Growth Barriers Identify, Understand, and Overcome Them
title_full	Brand Growth Barriers Identify, Understand, and Overcome Them Ralph Krüger ; Andreas Stumpf
title_fullStr	Brand Growth Barriers Identify, Understand, and Overcome Them Ralph Krüger ; Andreas Stumpf
title_full_unstemmed	Brand Growth Barriers Identify, Understand, and Overcome Them Ralph Krüger ; Andreas Stumpf
title_short	Brand Growth Barriers
title_sort	brand growth barriers identify understand and overcome them
title_sub	Identify, Understand, and Overcome Them
topic	Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Markenpolitik
url	https://doi.org/10.1007/978-3-642-37108-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026166828&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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