Organizations and social networking: utilizing social media to engage consumers
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms&quo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference
[2013]
|
| Series: | Advances in marketing, customer relationship management and E-services book series
Premier reference source |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher |
| Item Description: | Enth. 18 Beitr.. - Includes bibliographical references and index |
| Physical Description: | xxi, 423 Seiten Illustrationen, Diagramme 29 cm |
| ISBN: | 9781466640269 9781466640283 |
Staff View
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| publishDate | 2013 |
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| publisher | Business Science Reference |
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| series2 | Advances in marketing, customer relationship management and E-services book series Premier reference source |
| spelling | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li [und drei andere] Hershey, PA Business Science Reference [2013] © 2013 xxi, 423 Seiten Illustrationen, Diagramme 29 cm txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management and E-services book series Premier reference source Enth. 18 Beitr.. - Includes bibliographical references and index "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher Soziale Software (DE-588)7550143-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Soziales Netzwerk (DE-588)4055762-5 s Verbraucherverhalten (DE-588)4062644-1 s Soziale Software (DE-588)7550143-0 s b DE-604 Li, Eldon Yu-zen 1952- (DE-588)131928392 aut Erscheint auch als Online-Ausgabe, ebook 978-1-4666-4027-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026164930&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Li, Eldon Yu-zen 1952- Organizations and social networking utilizing social media to engage consumers Soziale Software (DE-588)7550143-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Organizations and social networking utilizing social media to engage consumers |
| title_auth | Organizations and social networking utilizing social media to engage consumers |
| title_exact_search | Organizations and social networking utilizing social media to engage consumers |
| title_full | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li [und drei andere] |
| title_fullStr | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li [und drei andere] |
| title_full_unstemmed | Organizations and social networking utilizing social media to engage consumers Eldon Y. Li [und drei andere] |
| title_short | Organizations and social networking |
| title_sort | organizations and social networking utilizing social media to engage consumers |
| title_sub | utilizing social media to engage consumers |
| topic | Soziale Software (DE-588)7550143-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Soziale Software Soziales Netzwerk Online-Marketing Verbraucherverhalten Aufsatzsammlung |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026164930&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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