Essential guide to marketing planning:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow ; Munich [u.a.]
Pearson
2013
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXIII, 299 S. Ill., graph. Darst. |
| ISBN: | 9780273773634 9780273794837 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Wood, Marian Burk |
| author_GND | (DE-588)133489752 |
| author_facet | Wood, Marian Burk |
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| author_sort | Wood, Marian Burk |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
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| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| format | Book |
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| indexdate | 2024-07-10T00:41:33Z |
| institution | BVB |
| isbn | 9780273773634 9780273794837 |
| language | English |
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| physical | XXIII, 299 S. Ill., graph. Darst. |
| publishDate | 2013 |
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| publisher | Pearson |
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| spelling | Wood, Marian Burk Verfasser (DE-588)133489752 aut Essential guide to marketing planning Marian Burk Wood Marketing planning 3. ed. Harlow ; Munich [u.a.] Pearson 2013 XXIII, 299 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingkonzept (DE-588)4120696-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Erscheint auch als Online-Ausgabe, PDF 978-0-273-77367-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wood, Marian Burk Essential guide to marketing planning Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4123623-3 |
| title | Essential guide to marketing planning |
| title_alt | Marketing planning |
| title_auth | Essential guide to marketing planning |
| title_exact_search | Essential guide to marketing planning |
| title_full | Essential guide to marketing planning Marian Burk Wood |
| title_fullStr | Essential guide to marketing planning Marian Burk Wood |
| title_full_unstemmed | Essential guide to marketing planning Marian Burk Wood |
| title_short | Essential guide to marketing planning |
| title_sort | essential guide to marketing planning |
| topic | Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Marketingkonzept Lehrbuch |
| work_keys_str_mv | AT woodmarianburk essentialguidetomarketingplanning AT woodmarianburk marketingplanning |