Wood, M. B. (2013). Essential guide to marketing planning (3. ed.). Pearson.
Chicago Style (17th ed.) CitationWood, Marian Burk. Essential Guide to Marketing Planning. 3. ed. Harlow ; Munich [u.a.]: Pearson, 2013.
MLA (9th ed.) CitationWood, Marian Burk. Essential Guide to Marketing Planning. 3. ed. Pearson, 2013.
Warning: These citations may not always be 100% accurate.