New markets, new mindsets: creating wealth with South Africa's low-income communities through partnership and innovation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Auckland Park, South Africa
Stonebridge Books
2013
|
| Edition: | 2. impression |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | XVIII, 252 S. Ill., graph. Darst. |
| ISBN: | 9781920292034 |
Staff View
MARC
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| 250 | |a 2. impression | ||
| 264 | 1 | |a Auckland Park, South Africa |b Stonebridge Books |c 2013 | |
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| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Job creation |z South Africa | |
| 650 | 4 | |a Low-income consumers |z South Africa | |
| 650 | 4 | |a Unemployment |z South Africa | |
| 650 | 4 | |a Industries |x Social aspects |z South Africa | |
| 650 | 4 | |a Business enterprises |z South Africa |v Case studies | |
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Record in the Search Index
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| adam_text | Contents
Foreword
..............................................................................xi
Preface
..............................................................................xvii
Authors introduction
..............................................................1
Chapter
1
Context, concepts, role-players
....................................5
Chapter
2
Identifying opportunities
..........................................36
Chapter
3
Fine-tuning the business model
..................................71
Chapter
4
From idea to action
...............................................115
Chapter
5
Business unusual as usual
.......................................157
Chapter
6
Taking stock
........................................................188
Bibliography
.......................................................................232
Appendix: List of individuals interviewed for the research
...........236
Further reading: a dozen key sources
.......................................239
index
................................................................................242
ix
In South Africa, around
60
per cent of the population is unserved or underserved
by current business and many other providers of support and services; That s a
significant new market, and in the South African context, doing business in
this market can achieve a great deal more than simply finding new customers.
Regardless of global trends or government pressures, accessing these markets
is challenging. Often, customers who survive on minimal incomes seek and
will value different market offerings from those traditional customers have
purchased. They have unique needs and identities requiring innovative, non-
traditional business models and approaches.
There is keen interest from both local and global businesses and institutions to
do business with low-income communities
-
which academics and practitioners
have christened the base of the pyramid
-
and they care about the practical
detail of doing it effectively, and ethically. New Markets, New Mindsets
showcases pioneering businesses and their base of the pyramid champions, as
well as their experiments, successes, failures and best practices in creating new
and sustainable markets in previously underserved communities.
Dr
Tashmia Ismail is a fellow at
UNU
Maastricht Economic and Social Research
Institute on Innovation and Technology, and a senior lecturer at the University
of Pretoria s Gordon Institute of Business Science (GIBS).
Dr
Nicola KJeyn is a senior lecturer at GIBS in the fields of marketing, branding
and reputation management, and plays an active role in the BoP Hub.
Gwea Ansel! is a veteran writer, editor and writing trainer. She has
wikten
several books including Introduction to Journalism, and die South African
cultural history Soweto Blues.
|
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| spelling | Ismail, Tashmia Verfasser aut New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation Tashmia Ismail and Nicola Kleyn with Gwen Ansell 2. impression Auckland Park, South Africa Stonebridge Books 2013 XVIII, 252 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Industrie Unternehmen Job creation South Africa Low-income consumers South Africa Unemployment South Africa Industries Social aspects South Africa Business enterprises South Africa Case studies Poor South Africa Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Niedriglohn (DE-588)4437731-9 gnd rswk-swf Südafrika (Staat) Südafrika (DE-588)4078012-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Südafrika (DE-588)4078012-0 g Wirtschaftsentwicklung (DE-588)4066438-7 s Niedriglohn (DE-588)4437731-9 s DE-604 Kleyn, Nicola Verfasser aut Ansell, Gwen Verfasser aut Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026134281&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026134281&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Ismail, Tashmia Kleyn, Nicola Ansell, Gwen New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation Gesellschaft Industrie Unternehmen Job creation South Africa Low-income consumers South Africa Unemployment South Africa Industries Social aspects South Africa Business enterprises South Africa Case studies Poor South Africa Wirtschaftsentwicklung (DE-588)4066438-7 gnd Niedriglohn (DE-588)4437731-9 gnd |
| subject_GND | (DE-588)4066438-7 (DE-588)4437731-9 (DE-588)4078012-0 (DE-588)4522595-3 |
| title | New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation |
| title_auth | New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation |
| title_exact_search | New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation |
| title_full | New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation Tashmia Ismail and Nicola Kleyn with Gwen Ansell |
| title_fullStr | New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation Tashmia Ismail and Nicola Kleyn with Gwen Ansell |
| title_full_unstemmed | New markets, new mindsets creating wealth with South Africa's low-income communities through partnership and innovation Tashmia Ismail and Nicola Kleyn with Gwen Ansell |
| title_short | New markets, new mindsets |
| title_sort | new markets new mindsets creating wealth with south africa s low income communities through partnership and innovation |
| title_sub | creating wealth with South Africa's low-income communities through partnership and innovation |
| topic | Gesellschaft Industrie Unternehmen Job creation South Africa Low-income consumers South Africa Unemployment South Africa Industries Social aspects South Africa Business enterprises South Africa Case studies Poor South Africa Wirtschaftsentwicklung (DE-588)4066438-7 gnd Niedriglohn (DE-588)4437731-9 gnd |
| topic_facet | Gesellschaft Industrie Unternehmen Job creation South Africa Low-income consumers South Africa Unemployment South Africa Industries Social aspects South Africa Business enterprises South Africa Case studies Poor South Africa Wirtschaftsentwicklung Niedriglohn Südafrika (Staat) Südafrika Fallstudiensammlung |
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