Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2013
|
| Edition: | 2. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 352 S. Ill., graph. Darst. |
| ISBN: | 9781118604342 9781118688359 9781118688434 9781118688458 |
Staff View
MARC
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| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2013 | |
| 300 | |a XV, 352 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing | |
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Record in the Search Index
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| author | Schultz, Mike 1974- Doerr, John E. Frederiksen, Lee W. |
| author_GND | (DE-588)138994730 (DE-588)170072843 |
| author_facet | Schultz, Mike 1974- Doerr, John E. Frederiksen, Lee W. |
| author_role | aut aut aut |
| author_sort | Schultz, Mike 1974- |
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| building | Verbundindex |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QQ 250 |
| ctrlnum | (OCoLC)856833646 (DE-599)BVBBV041155687 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV041155687 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:51Z |
| institution | BVB |
| isbn | 9781118604342 9781118688359 9781118688434 9781118688458 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026131071 |
| oclc_num | 856833646 |
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| owner_facet | DE-1050 DE-945 DE-19 DE-BY-UBM |
| physical | XV, 352 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen 2. ed. Hoboken, NJ Wiley 2013 XV, 352 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Service industries Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s DE-604 Doerr, John E. Verfasser aut Frederiksen, Lee W. Verfasser (DE-588)170072843 aut |
| spellingShingle | Schultz, Mike 1974- Doerr, John E. Frederiksen, Lee W. Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Service industries Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd Markenbekanntheit (DE-588)4329198-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4329198-3 (DE-588)4037589-4 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | Service industries Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd Markenbekanntheit (DE-588)4329198-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Service industries Marketing Branding (Marketing) Marketing Dienstleistung Markenbekanntheit |
| work_keys_str_mv | AT schultzmike professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT doerrjohne professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT frederiksenleew professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess |