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Marketing research:

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Bibliographic Details
Main Authors:	Burns, Alvin C. (Author), Bush, Ronald F. (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] Pearson 2014
Edition:	7. ed., internat. ed.
Series:	Always learning
Subjects:	Marketingforschung Marketing research
Online Access:	Inhaltsverzeichnis Inhaltsverzeichnis
Item Description:	Includes bibliographic references and index
Physical Description:	487 S. Ill 26 cm
ISBN:	0273768514 9780273768517

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MARC


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Record in the Search Index

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adam_text	Brief Contents Preface 19 Chapter 1 Introduction to Marketing Research 30 Chapter 2 The Marketing Research Industry 46 Chapter 3 The Marketing Research Process and Defining the Problem and Research Objectives 66 Chapter 4 Research Design 96 Chapter 5 Secondary Data and Packaged Information 120 Chapter 6 Qualitative Research Techniques 144 Chapter 7 Evaluating Survey Data Collection Methods 170 Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire 202 Chapter 9 Selecting the Sample 236 Chapter 10 Determining the Size of a Sample 264 Chapter 11 Dealing with Field Work and Data Quality Issues 290 Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 314 Chapter 13 Implementing Basic Differences Tests 352 Chapter 14 Making Use of Associations Tests 378 Chapter 15 Understanding Regression Analysis Basics 406 Chapter 16 The Research Report 432 Endnotes 459 Name Index 475 Subject Index 479
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author	Burns, Alvin C. Bush, Ronald F.
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classification_rvk	QP 611
ctrlnum	(OCoLC)840067550 (DE-599)GBV743888286
dewey-full	658.8/3
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
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dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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id	DE-604.BV041154902
illustrated	Illustrated
indexdate	2024-07-10T00:40:50Z
institution	BVB
isbn	0273768514 9780273768517
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026130294
oclc_num	840067550
open_access_boolean
owner	DE-11 DE-703 DE-945 DE-898 DE-BY-UBR DE-92 DE-1043
owner_facet	DE-11 DE-703 DE-945 DE-898 DE-BY-UBR DE-92 DE-1043
physical	487 S. Ill 26 cm
publishDate	2014
publishDateSearch	2014
publishDateSort	2014
publisher	Pearson
record_format	marc
series2	Always learning
spelling	Burns, Alvin C. Verfasser aut Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha 7. ed., internat. ed. Boston [u.a.] Pearson 2014 487 S. Ill 26 cm txt rdacontent n rdamedia nc rdacarrier Always learning Includes bibliographic references and index Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing research Marketingforschung (DE-588)4200055-5 s DE-604 Bush, Ronald F. Verfasser aut Sinha, Nilanjana Sonstige oth DE-601 pdf/application http://www.gbv.de/dms/zbw/743888286.pdf Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026130294&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Burns, Alvin C. Bush, Ronald F. Marketing research Marketingforschung (DE-588)4200055-5 gnd
subject_GND	(DE-588)4200055-5
title	Marketing research
title_auth	Marketing research
title_exact_search	Marketing research
title_full	Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha
title_fullStr	Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha
title_full_unstemmed	Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha
title_short	Marketing research
title_sort	marketing research
topic	Marketingforschung (DE-588)4200055-5 gnd
topic_facet	Marketingforschung
url	http://www.gbv.de/dms/zbw/743888286.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026130294&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT burnsalvinc marketingresearch AT bushronaldf marketingresearch AT sinhanilanjana marketingresearch

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