Marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Pearson
2014
|
| Ausgabe: | 7. ed., internat. ed. |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographic references and index |
| Beschreibung: | 487 S. Ill 26 cm |
| ISBN: | 0273768514 9780273768517 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV041154902 | ||
| 003 | DE-604 | ||
| 005 | 20190606 | ||
| 007 | t | ||
| 008 | 130718s2014 a||| |||| 00||| eng d | ||
| 020 | |a 0273768514 |9 0-273-76851-4 | ||
| 020 | |a 9780273768517 |9 978-0-273-76851-7 | ||
| 035 | |a (OCoLC)840067550 | ||
| 035 | |a (DE-599)GBV743888286 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Burns, Alvin C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha |
| 250 | |a 7. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Pearson |c 2014 | |
| 300 | |a 487 S. |b Ill |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Always learning | |
| 500 | |a Includes bibliographic references and index | ||
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 653 | |a Marketing research | ||
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bush, Ronald F. |e Verfasser |4 aut | |
| 700 | 1 | |a Sinha, Nilanjana |e Sonstige |4 oth | |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/743888286.pdf |3 Inhaltsverzeichnis | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026130294&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026130294 | ||
Datensatz im Suchindex
| _version_ | 1804150558642143232 |
|---|---|
| adam_text | Brief Contents
Preface
19
Chapter
1
Introduction to Marketing Research
30
Chapter
2
The Marketing Research Industry
46
Chapter
3
The Marketing Research Process and Defining the Problem
and Research Objectives
66
Chapter
4
Research Design
96
Chapter
5
Secondary Data and Packaged Information
120
Chapter
6
Qualitative Research Techniques
144
Chapter
7
Evaluating Survey Data Collection Methods
170
Chapter
8
Understanding Measurement, Developing Questions, and
Designing the Questionnaire
202
Chapter
9
Selecting the Sample
236
Chapter
10
Determining the Size of a Sample
264
Chapter
11
Dealing with Field Work and Data Quality Issues
290
Chapter
12
Using Descriptive Analysis, Performing Population Estimates,
and Testing Hypotheses
314
Chapter
13
Implementing Basic Differences Tests
352
Chapter
14
Making Use of Associations Tests
378
Chapter
15
Understanding Regression Analysis Basics
406
Chapter
16
The Research Report
432
Endnotes
459
Name Index
475
Subject Index
479
|
| any_adam_object | 1 |
| author | Burns, Alvin C. Bush, Ronald F. |
| author_facet | Burns, Alvin C. Bush, Ronald F. |
| author_role | aut aut |
| author_sort | Burns, Alvin C. |
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| building | Verbundindex |
| bvnumber | BV041154902 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)840067550 (DE-599)GBV743888286 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV041154902 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:50Z |
| institution | BVB |
| isbn | 0273768514 9780273768517 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026130294 |
| oclc_num | 840067550 |
| open_access_boolean | |
| owner | DE-11 DE-703 DE-945 DE-898 DE-BY-UBR DE-92 DE-1043 |
| owner_facet | DE-11 DE-703 DE-945 DE-898 DE-BY-UBR DE-92 DE-1043 |
| physical | 487 S. Ill 26 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Burns, Alvin C. Verfasser aut Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha 7. ed., internat. ed. Boston [u.a.] Pearson 2014 487 S. Ill 26 cm txt rdacontent n rdamedia nc rdacarrier Always learning Includes bibliographic references and index Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing research Marketingforschung (DE-588)4200055-5 s DE-604 Bush, Ronald F. Verfasser aut Sinha, Nilanjana Sonstige oth DE-601 pdf/application http://www.gbv.de/dms/zbw/743888286.pdf Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026130294&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Burns, Alvin C. Bush, Ronald F. Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha |
| title_fullStr | Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha |
| title_full_unstemmed | Marketing research Alvin C. Burns ; Ronald F. Bush. Internat. ed. contributions by Nilanjana Sinha |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| url | http://www.gbv.de/dms/zbw/743888286.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026130294&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT burnsalvinc marketingresearch AT bushronaldf marketingresearch AT sinhanilanjana marketingresearch |
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