APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2014). Marketing research (7. ed., internat. ed.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 7. ed., internat. ed. Boston [u.a.]: Pearson, 2014.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 7. ed., internat. ed. Pearson, 2014.