Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2013
|
| Edition: | 2nd ed |
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (xv, 352 p.) |
| ISBN: | 9781118604342 9781118688458 |
Staff View
MARC
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| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons, Inc. |c 2013 | |
| 300 | |a 1 Online-Ressource (xv, 352 p.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes index | ||
| 505 | 0 | |a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale | |
| 650 | 4 | |a Service industries / Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
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Record in the Search Index
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| any_adam_object | |
| author | Schultz, Mike 1974- Doerr, John E. Frederiksen, Lee W. |
| author_GND | (DE-588)138994730 |
| author_facet | Schultz, Mike 1974- Doerr, John E. Frederiksen, Lee W. |
| author_role | aut aut aut |
| author_sort | Schultz, Mike 1974- |
| author_variant | m s ms j e d je jed l w f lw lwf |
| building | Verbundindex |
| bvnumber | BV041135206 |
| collection | ZDB-38-EBR |
| contents | pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale |
| ctrlnum | (OCoLC)874346480 (DE-599)BVBBV041135206 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV041135206 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:40:23Z |
| institution | BVB |
| isbn | 9781118604342 9781118688458 |
| language | English |
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| physical | 1 Online-Ressource (xv, 352 p.) |
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| publishDate | 2013 |
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| spelling | Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen 2nd ed Hoboken, N.J. John Wiley & Sons, Inc. 2013 1 Online-Ressource (xv, 352 p.) txt rdacontent c rdamedia cr rdacarrier Includes index pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale Service industries / Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s 1\p DE-604 Doerr, John E. Verfasser aut Frederiksen, Lee W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Mike 1974- Doerr, John E. Frederiksen, Lee W. Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale Service industries / Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd Markenbekanntheit (DE-588)4329198-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4329198-3 (DE-588)4037589-4 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | Service industries / Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd Markenbekanntheit (DE-588)4329198-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Service industries / Marketing Branding (Marketing) Marketing Dienstleistung Markenbekanntheit |
| work_keys_str_mv | AT schultzmike professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT doerrjohne professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT frederiksenleew professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess |