Schultz, M., Doerr, J. E., & Frederiksen, L. W. (2013). Professional services marketing: How the best firms build premier brands, thriving lead generation engines, and cultures of business development success (2nd ed.). John Wiley & Sons, Inc.
Chicago-Zitierstil (17. Ausg.)Schultz, Mike, John E. Doerr, und Lee W. Frederiksen. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. 2nd ed. Hoboken, N.J: John Wiley & Sons, Inc, 2013.
MLA-Zitierstil (9. Ausg.)Schultz, Mike, et al. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. 2nd ed. John Wiley & Sons, Inc, 2013.