Marketing: concepts and strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Houghton Mifflin
1997
|
| Edition: | 10. ed., international ed. |
| Subjects: | |
| Physical Description: | XXXII, 666 S. Ill., graph. Darst. |
| ISBN: | 0395854733 |
Staff View
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Record in the Search Index
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041125935 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:10Z |
| institution | BVB |
| isbn | 0395854733 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026101851 |
| oclc_num | 914900343 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXXII, 666 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Pride, William M. Verfasser aut Marketing concepts and strategies William M. Pride ; O. C. Ferrell 10. ed., international ed. Boston [u.a.] Houghton Mifflin 1997 XXXII, 666 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Ferrell, Odies C. Verfasser aut |
| spellingShingle | Pride, William M. Ferrell, Odies C. Marketing concepts and strategies Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_exact_search | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_fullStr | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_full_unstemmed | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_short | Marketing |
| title_sort | marketing concepts and strategies |
| title_sub | concepts and strategies |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT pridewilliamm marketingconceptsandstrategies AT ferrellodiesc marketingconceptsandstrategies |