Marketing technologies: corporate cultures and technological change
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2013
|
| Edition: | 1. publ. |
| Series: | Routledge studies in innovation, organization and technology
25 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Incl. bibliogr. references (S. [158]-181) and index |
| Physical Description: | XVI, 185 S. |
| ISBN: | 9780415624770 |
Staff View
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| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Technological innovations |x Economic aspects | |
| 650 | 4 | |a Management |x Technological innovations | |
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Record in the Search Index
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| adam_text | MARKETING TECHNOLOGIES
/ SIMAKOVA, ELENA
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE MARKET TURN IN SCIENCE AND TECHNOLOGY STUDIES
MARKETING TECHNOLOGIES : IN THEORY, AND IN PRACTICE
INSIDE CORPORATIONS : AN ETHNOGRAPHIC APPROACH
BECOMING A NEOPHYTE MARKETER
MARKETING TEXTS AS DISCURSIVE OBJECTS, OR DO TEXTS SPEAK FOR THEMSELVES?
SOFTLY, SOFTLY TAGGING THE WORLD
RFID THEATRE OF THE PROOF
CONCLUDING REMARKS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| id | DE-604.BV041114524 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:58Z |
| institution | BVB |
| isbn | 9780415624770 |
| language | English |
| lccn | 2012006972 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026090649 |
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| physical | XVI, 185 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in innovation, organization and technology |
| series2 | Routledge studies in innovation, organization and technology |
| spelling | Simakova, Elena 1974- Verfasser (DE-588)1025841107 aut Marketing technologies corporate cultures and technological change Elena Simakova 1. publ. London [u.a.] Routledge 2013 XVI, 185 S. txt rdacontent n rdamedia nc rdacarrier Routledge studies in innovation, organization and technology 25 Incl. bibliogr. references (S. [158]-181) and index Organizational change Electronic commerce Technological innovations Economic aspects Management Technological innovations Erscheint auch als Online-Ausgabe 978-0-203-10203-9 Routledge studies in innovation, organization and technology 25 (DE-604)BV042051754 25 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026090649&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Simakova, Elena 1974- Marketing technologies corporate cultures and technological change Routledge studies in innovation, organization and technology Organizational change Electronic commerce Technological innovations Economic aspects Management Technological innovations |
| title | Marketing technologies corporate cultures and technological change |
| title_auth | Marketing technologies corporate cultures and technological change |
| title_exact_search | Marketing technologies corporate cultures and technological change |
| title_full | Marketing technologies corporate cultures and technological change Elena Simakova |
| title_fullStr | Marketing technologies corporate cultures and technological change Elena Simakova |
| title_full_unstemmed | Marketing technologies corporate cultures and technological change Elena Simakova |
| title_short | Marketing technologies |
| title_sort | marketing technologies corporate cultures and technological change |
| title_sub | corporate cultures and technological change |
| topic | Organizational change Electronic commerce Technological innovations Economic aspects Management Technological innovations |
| topic_facet | Organizational change Electronic commerce Technological innovations Economic aspects Management Technological innovations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026090649&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV042051754 |
| work_keys_str_mv | AT simakovaelena marketingtechnologiescorporateculturesandtechnologicalchange |