Mobile influence: the new power of the consumer
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Palgrave Macmillan
2013
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 246 S. graph. Darst. |
| ISBN: | 9781137278500 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | IMAGE 1
CONTENTS
ACKNOWLEDGMENTS IX
INTRODUCTION 1
1 THE RISE OF THE MOBILE SHOPPER 7
2 THE SETUP: THE PRE-BUY 39
3 THE MOVE: IN TRANSIT 63
4 THE PUSH: ON LOCATION 93
5 THE PLAY: SELECTION PROCESS 123
6 THE WRAP: POINT OF PURCHASE 151
7 THE TAKEAWAY: POST-PURCHASE 175
8 MARKETING THROUGHOUT THE MOBILE SHOPPING LIFE CYCLE 201
CONCLUSION 227
APPENDIX: MOBILE PENETRATION EXCEEDS POPULATION 231 NOTES 235
INDEX 241
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:39:50Z |
| institution | BVB |
| isbn | 9781137278500 |
| language | English |
| lccn | 2012046812 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026085757 |
| oclc_num | 854743546 |
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| physical | X, 246 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
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| spelling | Martin, Chuck 1949- Verfasser (DE-588)1012596206 aut Mobile influence the new power of the consumer Chuck Martin New York, NY Palgrave Macmillan 2013 X, 246 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Internet marketing Consumer behavior Wireless communication systems Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Smartphone (DE-588)4845922-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Smartphone (DE-588)4845922-7 s Verbraucherverhalten (DE-588)4062644-1 s b DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026085757&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Martin, Chuck 1949- Mobile influence the new power of the consumer Electronic commerce Internet marketing Consumer behavior Wireless communication systems Verbraucherverhalten (DE-588)4062644-1 gnd Smartphone (DE-588)4845922-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4845922-7 (DE-588)4592128-3 |
| title | Mobile influence the new power of the consumer |
| title_auth | Mobile influence the new power of the consumer |
| title_exact_search | Mobile influence the new power of the consumer |
| title_full | Mobile influence the new power of the consumer Chuck Martin |
| title_fullStr | Mobile influence the new power of the consumer Chuck Martin |
| title_full_unstemmed | Mobile influence the new power of the consumer Chuck Martin |
| title_short | Mobile influence |
| title_sort | mobile influence the new power of the consumer |
| title_sub | the new power of the consumer |
| topic | Electronic commerce Internet marketing Consumer behavior Wireless communication systems Verbraucherverhalten (DE-588)4062644-1 gnd Smartphone (DE-588)4845922-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Internet marketing Consumer behavior Wireless communication systems Verbraucherverhalten Smartphone Electronic Commerce |
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