Communication in responsible business: strategies, concepts, and cases
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | The corporate communication collection
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities |
| Beschreibung: | Includes bibliographical references (p. 165-180) and index |
| Beschreibung: | 185 S. graph. Darst. |
| ISBN: | 9781606493243 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150490311688192 |
|---|---|
| adam_text | Titel: Communication in responsible business
Autor: Conaway, Roger N
Jahr: 2012
Contents
Chapter 1 Setting the Stage................................................................1
Chapter 2 Walking the Talk: Avoiding Greenwash............................17
Chapter 3 Stakeholder Communication:
Integrated and Strategic...................................................35
Chapter 4 Issues and Crisis Communication:
Expecting the Unexpected...............................................53
Chapter 5 Communicating Through Institutional Documents:
Vision, Mission, and Codes of Conduct..........................73
Chapter 6 Sustainability Reporting: Gateway to Transparency..........87
Chapter 7 Cause-Related Marketing Social Marketing...............103
Chapter 8 Nonverbal Stakeholder Communication........................119
Chapter 9 Stakeholder Communication Online.............................133
Notes..................................................................................................157
References...........................................................................................165
Index.................................................................................................181
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| author | Conaway, Roger N. Laasch, Oliver |
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| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)856807764 (DE-599)GBV728153041 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| isbn | 9781606493243 |
| language | English |
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| physical | 185 S. graph. Darst. |
| publishDate | 2012 |
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| spelling | Conaway, Roger N. Verfasser aut Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch 1. ed. New York, NY Business Expert Press 2012 185 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The corporate communication collection Includes bibliographical references (p. 165-180) and index Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities Imagepolitik (DE-588)4343856-8 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s Imagepolitik (DE-588)4343856-8 s Corporate Social Responsibility (DE-588)7697760-2 s b DE-604 Laasch, Oliver Verfasser aut Erscheint auch als Online-Ausgabe 978-1-60649-325-0 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082125&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Conaway, Roger N. Laasch, Oliver Communication in responsible business strategies, concepts, and cases Imagepolitik (DE-588)4343856-8 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4343856-8 (DE-588)7697760-2 (DE-588)4031883-7 (DE-588)4061963-1 |
| title | Communication in responsible business strategies, concepts, and cases |
| title_auth | Communication in responsible business strategies, concepts, and cases |
| title_exact_search | Communication in responsible business strategies, concepts, and cases |
| title_full | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_fullStr | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_full_unstemmed | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_short | Communication in responsible business |
| title_sort | communication in responsible business strategies concepts and cases |
| title_sub | strategies, concepts, and cases |
| topic | Imagepolitik (DE-588)4343856-8 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Imagepolitik Corporate Social Responsibility Kommunikation Unternehmen |
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