Sales promotion: concepts, methods, and strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1990
|
| Subjects: | |
| Physical Description: | XIII, 513 S. Ill., graph. Darst. |
| ISBN: | 9780134423029 013442302X |
Staff View
MARC
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| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1990 | |
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Record in the Search Index
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| any_adam_object | |
| author | Blattberg, Robert C. Neslin, Scott A. |
| author_facet | Blattberg, Robert C. Neslin, Scott A. |
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| building | Verbundindex |
| bvnumber | BV041100442 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.5.B57 1990 |
| callnumber-search | HF5438.5.B57 1990 |
| callnumber-sort | HF 45438.5 B57 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 621 |
| ctrlnum | (DE-599)BVBBV041100442 |
| dewey-full | 658.8/2 658.8/220 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 658.8/2 20 |
| dewey-search | 658.8/2 658.8/2 20 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041100442 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:39:37Z |
| institution | BVB |
| isbn | 9780134423029 013442302X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026076834 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XIII, 513 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Blattberg, Robert C. Verfasser aut Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin Englewood Cliffs, NJ Prentice Hall 1990 XIII, 513 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportement du consommateur Promotion des ventes Ventes - Promotion ram Verkoopbevordering gtt Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Neslin, Scott A. Verfasser aut |
| spellingShingle | Blattberg, Robert C. Neslin, Scott A. Sales promotion concepts, methods, and strategies Comportement du consommateur Promotion des ventes Ventes - Promotion ram Verkoopbevordering gtt Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Sales promotion concepts, methods, and strategies |
| title_auth | Sales promotion concepts, methods, and strategies |
| title_exact_search | Sales promotion concepts, methods, and strategies |
| title_full | Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_fullStr | Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_full_unstemmed | Sales promotion concepts, methods, and strategies Robert C. Blattberg ; Scott A. Neslin |
| title_short | Sales promotion |
| title_sort | sales promotion concepts methods and strategies |
| title_sub | concepts, methods, and strategies |
| topic | Comportement du consommateur Promotion des ventes Ventes - Promotion ram Verkoopbevordering gtt Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Comportement du consommateur Promotion des ventes Ventes - Promotion Verkoopbevordering Sales promotion Sales-promotion |
| work_keys_str_mv | AT blattbergrobertc salespromotionconceptsmethodsandstrategies AT neslinscotta salespromotionconceptsmethodsandstrategies |