APA (7th ed.) Citation

Blattberg, R. C., & Neslin, S. A. (1990). Sales promotion: Concepts, methods, and strategies. Prentice Hall.

Chicago Style (17th ed.) Citation

Blattberg, Robert C., and Scott A. Neslin. Sales Promotion: Concepts, Methods, and Strategies. Englewood Cliffs, NJ: Prentice Hall, 1990.

MLA (9th ed.) Citation

Blattberg, Robert C., and Scott A. Neslin. Sales Promotion: Concepts, Methods, and Strategies. Prentice Hall, 1990.