Marketing to the ageing consumer: the secrets to building an age-friendly business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2013
|
| Schlagworte: | |
| Beschreibung: | XI, 251 S. Ill., graph. Darst. |
| ISBN: | 9780230378193 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing to the ageing consumer |b the secrets to building an age-friendly business |c by Dick Stroud, Kim Walker |
| 264 | 1 | |c 2013 | |
| 300 | |a XI, 251 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Middle-aged consumers |x Attitudes | |
| 650 | 4 | |a Older consumers |x Attitudes | |
| 650 | 0 | 7 | |a Alter |0 (DE-588)4001446-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Walker, Kim |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stroud, Dick |
| author_facet | Stroud, Dick |
| author_role | aut |
| author_sort | Stroud, Dick |
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| building | Verbundindex |
| bvnumber | BV041091537 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)828135205 (DE-599)BVBBV041091537 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/340846 |
| dewey-search | 658.8/340846 |
| dewey-sort | 3658.8 6340846 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041091537 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:39:23Z |
| institution | BVB |
| isbn | 9780230378193 |
| language | English |
| lccn | 2012047283 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026068118 |
| oclc_num | 828135205 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XI, 251 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| record_format | marc |
| spelling | Stroud, Dick Verfasser aut Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker 2013 XI, 251 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Middle-aged consumers Attitudes Older consumers Attitudes Alter (DE-588)4001446-0 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Alter (DE-588)4001446-0 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s DE-604 Walker, Kim Sonstige oth |
| spellingShingle | Stroud, Dick Marketing to the ageing consumer the secrets to building an age-friendly business Marketing Middle-aged consumers Attitudes Older consumers Attitudes Alter (DE-588)4001446-0 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4001446-0 (DE-588)4117714-9 (DE-588)4037589-4 |
| title | Marketing to the ageing consumer the secrets to building an age-friendly business |
| title_auth | Marketing to the ageing consumer the secrets to building an age-friendly business |
| title_exact_search | Marketing to the ageing consumer the secrets to building an age-friendly business |
| title_full | Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker |
| title_fullStr | Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker |
| title_full_unstemmed | Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker |
| title_short | Marketing to the ageing consumer |
| title_sort | marketing to the ageing consumer the secrets to building an age friendly business |
| title_sub | the secrets to building an age-friendly business |
| topic | Marketing Middle-aged consumers Attitudes Older consumers Attitudes Alter (DE-588)4001446-0 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Middle-aged consumers Attitudes Older consumers Attitudes Alter Zielgruppe |
| work_keys_str_mv | AT strouddick marketingtotheageingconsumerthesecretstobuildinganagefriendlybusiness AT walkerkim marketingtotheageingconsumerthesecretstobuildinganagefriendlybusiness |