The new rules of lead generation: proven strategies to maximize marketing ROI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (viii, 280 p.) |
| ISBN: | 9780814432617 0814432611 9780814432624 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041091127 | ||
| 003 | DE-604 | ||
| 005 | 20130913 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130617s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9780814432617 |c Print |9 978-0-8144-3261-7 | ||
| 020 | |a 0814432611 |9 0-8144-3261-1 | ||
| 020 | |a 9780814432624 |c Online |9 978-0-8144-3262-4 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Scott, David T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The new rules of lead generation |b proven strategies to maximize marketing ROI |c David T. Scott |
| 264 | 1 | |a New York |b AMACOM |c c2013 | |
| 300 | |a 1 Online-Ressource (viii, 280 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Strategic planning | |
| 912 | |a ZDB-38-EBR | ||
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Datensatz im Suchindex
| _version_ | 1804150466971435008 |
|---|---|
| any_adam_object | |
| author | Scott, David T. |
| author_facet | Scott, David T. |
| author_role | aut |
| author_sort | Scott, David T. |
| author_variant | d t s dt dts |
| building | Verbundindex |
| bvnumber | BV041091127 |
| collection | ZDB-38-EBR |
| contents | Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index |
| ctrlnum | (ZDB-30-PQE)ebr10660867 (OCoLC)874340874 (DE-599)BVBBV041091127 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041091127 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:23Z |
| institution | BVB |
| isbn | 9780814432617 0814432611 9780814432624 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026067710 |
| oclc_num | 874340874 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (viii, 280 p.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Scott, David T. Verfasser aut The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott New York AMACOM c2013 1 Online-Ressource (viii, 280 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index Marketing / Management Strategic planning |
| spellingShingle | Scott, David T. The new rules of lead generation proven strategies to maximize marketing ROI Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index Marketing / Management Strategic planning |
| title | The new rules of lead generation proven strategies to maximize marketing ROI |
| title_auth | The new rules of lead generation proven strategies to maximize marketing ROI |
| title_exact_search | The new rules of lead generation proven strategies to maximize marketing ROI |
| title_full | The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott |
| title_fullStr | The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott |
| title_full_unstemmed | The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott |
| title_short | The new rules of lead generation |
| title_sort | the new rules of lead generation proven strategies to maximize marketing roi |
| title_sub | proven strategies to maximize marketing ROI |
| topic | Marketing / Management Strategic planning |
| topic_facet | Marketing / Management Strategic planning |
| work_keys_str_mv | AT scottdavidt thenewrulesofleadgenerationprovenstrategiestomaximizemarketingroi |