The retail value proposition: crafting unique experiences at compelling prices
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto [Ont.]
University of Toronto Press
c2013 (2013)
|
| Series: | Canadian Electronic Library
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Issued as part of the Canadian Electronic Library. Canadian publishers collection. - Mode of access: World Wide Web Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XVII, 225 S.) |
| ISBN: | 9781442643635 9781442696488 |
Staff View
MARC
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| 100 | 1 | |a Murray, Kyle B. |d 1973- |e Verfasser |0 (DE-588)1043947973 |4 aut | |
| 245 | 1 | 0 | |a The retail value proposition |b crafting unique experiences at compelling prices |c Kyle B. Murray |
| 264 | 1 | |a Toronto [Ont.] |b University of Toronto Press |c c2013 (2013) | |
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| 490 | 0 | |a Canadian Electronic Library | |
| 500 | |a Issued as part of the Canadian Electronic Library. Canadian publishers collection. - Mode of access: World Wide Web | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Retail trade | |
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Record in the Search Index
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| author | Murray, Kyle B. 1973- |
| author_GND | (DE-588)1043947973 |
| author_facet | Murray, Kyle B. 1973- |
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| author_sort | Murray, Kyle B. 1973- |
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| bvnumber | BV041090827 |
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| contents | PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential |
| ctrlnum | (ZDB-30-PQE)ebr10690462 (OCoLC)841793956 (DE-599)BVBBV041090827 |
| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041090827 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:22Z |
| institution | BVB |
| isbn | 9781442643635 9781442696488 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026067414 |
| oclc_num | 841793956 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XVII, 225 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | University of Toronto Press |
| record_format | marc |
| series2 | Canadian Electronic Library |
| spelling | Murray, Kyle B. 1973- Verfasser (DE-588)1043947973 aut The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray Toronto [Ont.] University of Toronto Press c2013 (2013) 1 Online-Ressource (XVII, 225 S.) txt rdacontent c rdamedia cr rdacarrier Canadian Electronic Library Issued as part of the Canadian Electronic Library. Canadian publishers collection. - Mode of access: World Wide Web Includes bibliographical references and index PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential Marketing Retail trade Electronic books |
| spellingShingle | Murray, Kyle B. 1973- The retail value proposition crafting unique experiences at compelling prices PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential Marketing Retail trade |
| title | The retail value proposition crafting unique experiences at compelling prices |
| title_auth | The retail value proposition crafting unique experiences at compelling prices |
| title_exact_search | The retail value proposition crafting unique experiences at compelling prices |
| title_full | The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray |
| title_fullStr | The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray |
| title_full_unstemmed | The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray |
| title_short | The retail value proposition |
| title_sort | the retail value proposition crafting unique experiences at compelling prices |
| title_sub | crafting unique experiences at compelling prices |
| topic | Marketing Retail trade |
| topic_facet | Marketing Retail trade |
| work_keys_str_mv | AT murraykyleb theretailvaluepropositioncraftinguniqueexperiencesatcompellingprices |