Applied crisis communication and crisis management: cases and exercises
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
[2014]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 245 Seiten |
| ISBN: | 9781452217802 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | APPLIED CRISIS
COMMUNICATION
AND CRISIS
MANAGEMENT
CASES AND EXERCISES
W. TIMOTHY COOMBS
UNIVERSITY OF CENTRAL FLORIDA
USAGE
LOS ANGELES J LONDON | NEW DELHI
SINGAPORE | WASHINGTON DC
CONTENTS
1. A SHORT INTRODUCTION TO THE CASE STUDY METHOD 1
2. CRISIS CAPSULES 7
3. PAMPERS AND DRY MAX CHEMICAL BURN RUMOR 33
4. HERSHEY, COCOA, AND CHILD SLAVERY/LABOR ABUSE 47
5. CADBURY SALMONELLA RECALL 63
6. PEANUT BUTTER PASTE RECALL OF 2009 75
7. TETRA PAK, NESTLE, AND ITX 89
8. NESTLE AND GREENPEACE DISAGREE OVER PALM OIL SOURCING 97
9. CARREFOUR, CHINA, AND THE OLYMPIC TORCH RELAY 111
10. SPARBOE FARMS AND MCDONALD S PART COMPANY
OVER ANIMAL CRUELTY 119
11. BP TEXAS CITY EXPLOSION 133
12. SIGG AND BPA 147
13. WEST PHARMACEUTICAL SERVICES DUST EXPLOSION 159
14. JENSEN FARM, LISTERIA, AND CANTALOUPE 177
15. CHICK-FIL-A AND THE DANGERS OF SOCIAL ISSUES 189
16. THE BHOPAL TRAGEDY 197
17. ODWALLA AND E. COLI 209
18. VALUJET FLIGHT 592 AND THE END OF A BRAND 217
19. GREENPEACE PRESSURES H&M TO DETOX
THE GARMENT INDUSTRY 227
INDEX 239
ABOUT THE AUTHOR 245
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| title | Applied crisis communication and crisis management cases and exercises |
| title_auth | Applied crisis communication and crisis management cases and exercises |
| title_exact_search | Applied crisis communication and crisis management cases and exercises |
| title_full | Applied crisis communication and crisis management cases and exercises W. Timothy Coombs |
| title_fullStr | Applied crisis communication and crisis management cases and exercises W. Timothy Coombs |
| title_full_unstemmed | Applied crisis communication and crisis management cases and exercises W. Timothy Coombs |
| title_short | Applied crisis communication and crisis management |
| title_sort | applied crisis communication and crisis management cases and exercises |
| title_sub | cases and exercises |
| topic | Crisis management Business communication Management Krisenmanagement (DE-588)4127374-6 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Crisis management Business communication Management Krisenmanagement Kommunikation Unternehmen Fallstudiensammlung |
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