APA (7th ed.) Citation

Simon, P. (2013). Too big to ignore: The business case for big data. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Simon, Phil. Too Big to Ignore: The Business Case for Big Data. Hoboken, N.J: John Wiley & Sons, 2013.

MLA (9th ed.) Citation

Simon, Phil. Too Big to Ignore: The Business Case for Big Data. John Wiley & Sons, 2013.