Managing the new customer relationship: strategies to engage the social customer and build lasting value
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2013
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XXI, 327 S.) |
| ISBN: | 9781118092217 9781118255902 |
Staff View
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| 650 | 4 | |a Social media / Marketing | |
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041069866 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:54Z |
| institution | BVB |
| isbn | 9781118092217 9781118255902 |
| language | English |
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| oclc_num | 841170436 |
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| physical | 1 Online-Ressource (XXI, 327 S.) |
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| publishDate | 2013 |
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| publisher | Wiley |
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| spelling | Gordon, Ian 1952- Verfasser (DE-588)124933580 aut Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon Hoboken, N.J. Wiley 2013 1 Online-Ressource (XXI, 327 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gordon, Ian 1952- Managing the new customer relationship strategies to engage the social customer and build lasting value Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement |
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