Managing the new customer relationship: strategies to engage the social customer and build lasting value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XXI, 327 S.) |
| ISBN: | 9781118092217 9781118255902 |
Internformat
MARC
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| 245 | 1 | 0 | |a Managing the new customer relationship |b strategies to engage the social customer and build lasting value |c Ian H. Gordon |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2013 | |
| 300 | |a 1 Online-Ressource (XXI, 327 S.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Gordon, Ian 1952- |
| author_GND | (DE-588)124933580 |
| author_facet | Gordon, Ian 1952- |
| author_role | aut |
| author_sort | Gordon, Ian 1952- |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041069866 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:54Z |
| institution | BVB |
| isbn | 9781118092217 9781118255902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026046821 |
| oclc_num | 841170436 |
| open_access_boolean | |
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| owner_facet | DE-12 DE-29 |
| physical | 1 Online-Ressource (XXI, 327 S.) |
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| publishDate | 2013 |
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| publisher | Wiley |
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| spelling | Gordon, Ian 1952- Verfasser (DE-588)124933580 aut Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon Hoboken, N.J. Wiley 2013 1 Online-Ressource (XXI, 327 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gordon, Ian 1952- Managing the new customer relationship strategies to engage the social customer and build lasting value Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations / Management Social media / Marketing Kundenmanagement |
| work_keys_str_mv | AT gordonian managingthenewcustomerrelationshipstrategiestoengagethesocialcustomerandbuildlastingvalue |