Preis und Markendehnung: eine empirische Analyse
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Electronic eBook |
| Language: | German |
| Published: |
Frankfurt am Main
Lang
2011
|
| Series: | Schriften zu Marketing und Handel
11 |
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (xix, 288 p.) |
| ISBN: | 3653010268 9783631617427 9783653010268 |
Staff View
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV041053815 | ||
| 003 | DE-604 | ||
| 005 | 20141024 | ||
| 006 | a m||| 00||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130528s2011 |||| o||u| ||||||ger d | ||
| 020 | |a 3653010268 |c electronic bk. |9 3-653-01026-8 | ||
| 020 | |a 9783631617427 |9 978-3-631-61742-7 | ||
| 020 | |a 9783653010268 |c electronic bk. |9 978-3-653-01026-8 | ||
| 035 | |a (OCoLC)815477426 | ||
| 035 | |a (DE-599)BVBBV041053815 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.827 |2 22 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Rumpf, Katia |e Verfasser |0 (DE-588)133369552 |4 aut | |
| 245 | 1 | 0 | |a Preis und Markendehnung |b eine empirische Analyse |c Katia Rumpf |
| 264 | 1 | |a Frankfurt am Main |b Lang |c 2011 | |
| 300 | |a 1 Online-Ressource (xix, 288 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Schriften zu Marketing und Handel |v 11 | |
| 500 | |a Includes bibliographical references | ||
| 502 | |a Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2010 | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Pricing | |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markentransfer |0 (DE-588)4214870-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Markentransfer |0 (DE-588)4214870-4 |D s |
| 689 | 0 | 2 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 830 | 0 | |a Schriften zu Marketing und Handel |v 11 |w (DE-604)BV022283166 |9 11 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487141 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026031064 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487141 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCO_BAE_gekauft |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804150415829237760 |
|---|---|
| any_adam_object | |
| author | Rumpf, Katia |
| author_GND | (DE-588)133369552 |
| author_facet | Rumpf, Katia |
| author_role | aut |
| author_sort | Rumpf, Katia |
| author_variant | k r kr |
| building | Verbundindex |
| bvnumber | BV041053815 |
| classification_rvk | QP 624 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)815477426 (DE-599)BVBBV041053815 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02201nmm a2200553zcb4500</leader><controlfield tag="001">BV041053815</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141024 </controlfield><controlfield tag="006">a m||| 00||| </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2011 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3653010268</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">3-653-01026-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783631617427</subfield><subfield code="9">978-3-631-61742-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783653010268</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-3-653-01026-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)815477426</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041053815</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rumpf, Katia</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133369552</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Preis und Markendehnung</subfield><subfield code="b">eine empirische Analyse</subfield><subfield code="c">Katia Rumpf</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt am Main</subfield><subfield code="b">Lang</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 288 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Schriften zu Marketing und Handel</subfield><subfield code="v">11</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2010</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markentransfer</subfield><subfield code="0">(DE-588)4214870-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markentransfer</subfield><subfield code="0">(DE-588)4214870-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Schriften zu Marketing und Handel</subfield><subfield code="v">11</subfield><subfield code="w">(DE-604)BV022283166</subfield><subfield code="9">11</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487141</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026031064</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487141</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV041053815 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 3653010268 9783631617427 9783653010268 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026031064 |
| oclc_num | 815477426 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xix, 288 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Lang |
| record_format | marc |
| series | Schriften zu Marketing und Handel |
| series2 | Schriften zu Marketing und Handel |
| spelling | Rumpf, Katia Verfasser (DE-588)133369552 aut Preis und Markendehnung eine empirische Analyse Katia Rumpf Frankfurt am Main Lang 2011 1 Online-Ressource (xix, 288 p.) txt rdacontent c rdamedia cr rdacarrier Schriften zu Marketing und Handel 11 Includes bibliographical references Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2010 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markentransfer (DE-588)4214870-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Markentransfer (DE-588)4214870-4 s Preispolitik (DE-588)4047118-4 s DE-604 Schriften zu Marketing und Handel 11 (DE-604)BV022283166 11 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487141 Verlag Volltext |
| spellingShingle | Rumpf, Katia Preis und Markendehnung eine empirische Analyse Schriften zu Marketing und Handel BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Pricing Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Markentransfer (DE-588)4214870-4 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4144679-3 (DE-588)4214870-4 (DE-588)4113937-9 |
| title | Preis und Markendehnung eine empirische Analyse |
| title_auth | Preis und Markendehnung eine empirische Analyse |
| title_exact_search | Preis und Markendehnung eine empirische Analyse |
| title_full | Preis und Markendehnung eine empirische Analyse Katia Rumpf |
| title_fullStr | Preis und Markendehnung eine empirische Analyse Katia Rumpf |
| title_full_unstemmed | Preis und Markendehnung eine empirische Analyse Katia Rumpf |
| title_short | Preis und Markendehnung |
| title_sort | preis und markendehnung eine empirische analyse |
| title_sub | eine empirische Analyse |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Pricing Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Markentransfer (DE-588)4214870-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Branding (Marketing) Pricing Preispolitik Markenpolitik Markentransfer Hochschulschrift |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487141 |
| volume_link | (DE-604)BV022283166 |
| work_keys_str_mv | AT rumpfkatia preisundmarkendehnungeineempirischeanalyse |