Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity Praise for Professional Services Marketing. "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.". - David Maister , author of Managing the Professional Service Firm. " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!". - Leonard A. Schlesinger , President, Babson College, and coauthor of The Service Profit Chain. "It's no longer sufficien |
| Beschreibung: | 1 Online-Ressource (xx, 332 p.) Ill., graph. Darst. |
| ISBN: | 0470521740 047052197X 0470521988 9780470521748 9780470521977 9780470521984 |
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| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz ; John E. Doerr |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2009 | |
| 300 | |a 1 Online-Ressource (xx, 332 p.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity | ||
| 500 | |a Praise for Professional Services Marketing. "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.". - David Maister , author of Managing the Professional Service Firm. " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!". - Leonard A. Schlesinger , President, Babson College, and coauthor of The Service Profit Chain. "It's no longer sufficien | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Service industries / Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Markenbekanntheit |0 (DE-588)4329198-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Markenbekanntheit |0 (DE-588)4329198-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Doerr, John E. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-43899-2 |
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Datensatz im Suchindex
| _version_ | 1804150415564996608 |
|---|---|
| any_adam_object | |
| author | Schultz, Mike 1974- |
| author_GND | (DE-588)138994730 |
| author_facet | Schultz, Mike 1974- |
| author_role | aut |
| author_sort | Schultz, Mike 1974- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV041053129 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QQ 250 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)497172888 (DE-599)BVBBV041053129 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041053129 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 0470521740 047052197X 0470521988 9780470521748 9780470521977 9780470521984 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026030379 |
| oclc_num | 497172888 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xx, 332 p.) Ill., graph. Darst. |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Wiley |
| record_format | marc |
| spelling | Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr Hoboken, N.J. Wiley 2009 1 Online-Ressource (xx, 332 p.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity Praise for Professional Services Marketing. "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.". - David Maister , author of Managing the Professional Service Firm. " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!". - Leonard A. Schlesinger , President, Babson College, and coauthor of The Service Profit Chain. "It's no longer sufficien BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s DE-604 Doerr, John E. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-43899-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=535585 Verlag Volltext |
| spellingShingle | Schultz, Mike 1974- Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4329198-3 (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Wirtschaft Service industries / Marketing Branding (Marketing) Marketing Markenbekanntheit Dienstleistung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=535585 |
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