International Marketing (RLE International Business): strategy and management
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken
Taylor and Francis
2013
|
| Series: | Routledge Library Editions: International Business
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | The Move towards Global Strategies This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and |
| Physical Description: | 1 Online-Ressource (329 p.) |
| ISBN: | 1135133875 9780415641135 9781135133870 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 1135133875 9780415641135 9781135133870 |
| language | English |
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| physical | 1 Online-Ressource (329 p.) |
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| publishDate | 2013 |
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| publisher | Taylor and Francis |
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| series2 | Routledge Library Editions: International Business |
| spelling | Gilligan, Colin Verfasser (DE-588)170175510 aut International Marketing (RLE International Business) strategy and management Hoboken Taylor and Francis 2013 1 Online-Ressource (329 p.) txt rdacontent c rdamedia cr rdacarrier Routledge Library Editions: International Business The Move towards Global Strategies This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Wirtschaft Export marketing / Case studies Export marketing (DE-588)4522595-3 Fallstudiensammlung gnd-content Hird, Martin Sonstige (DE-588)170175537 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520149 Verlag Volltext |
| spellingShingle | Gilligan, Colin International Marketing (RLE International Business) strategy and management BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Wirtschaft Export marketing / Case studies Export marketing |
| subject_GND | (DE-588)4522595-3 |
| title | International Marketing (RLE International Business) strategy and management |
| title_auth | International Marketing (RLE International Business) strategy and management |
| title_exact_search | International Marketing (RLE International Business) strategy and management |
| title_full | International Marketing (RLE International Business) strategy and management |
| title_fullStr | International Marketing (RLE International Business) strategy and management |
| title_full_unstemmed | International Marketing (RLE International Business) strategy and management |
| title_short | International Marketing (RLE International Business) |
| title_sort | international marketing rle international business strategy and management |
| title_sub | strategy and management |
| topic | BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Wirtschaft Export marketing / Case studies Export marketing |
| topic_facet | BUSINESS & ECONOMICS / Exports & Imports BUSINESS & ECONOMICS / International / Marketing BUSINESS & ECONOMICS / Marketing / Multilevel Wirtschaft Export marketing / Case studies Export marketing Fallstudiensammlung |
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