Market your way to growth: 8 ways to win
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Description based upon print version of record Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility |
| Beschreibung: | 1 Online-Ressource (xxvii, 212 p.) |
| ISBN: | 1118519663 9781118519660 |
Internformat
MARC
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| 245 | 1 | 0 | |a Market your way to growth |b 8 ways to win |
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| 500 | |a Description based upon print version of record | ||
| 500 | |a Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Relationship marketing | |
| 700 | 1 | |a Kotler, Milton |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-49640-4 |
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- |
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| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk |
| building | Verbundindex |
| bvnumber | BV041052606 |
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| ctrlnum | (OCoLC)823389940 (DE-599)BVBBV041052606 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041052606 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1118519663 9781118519660 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029854 |
| oclc_num | 823389940 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxvii, 212 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Market your way to growth 8 ways to win New York Wiley 2012 1 Online-Ressource (xxvii, 212 p.) txt rdacontent c rdamedia cr rdacarrier Description based upon print version of record Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Marketing Customer relations / Management Relationship marketing Kotler, Milton Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-49640-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518336 Verlag Volltext |
| spellingShingle | Kotler, Philip 1931- Market your way to growth 8 ways to win BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Marketing Customer relations / Management Relationship marketing |
| title | Market your way to growth 8 ways to win |
| title_auth | Market your way to growth 8 ways to win |
| title_exact_search | Market your way to growth 8 ways to win |
| title_full | Market your way to growth 8 ways to win |
| title_fullStr | Market your way to growth 8 ways to win |
| title_full_unstemmed | Market your way to growth 8 ways to win |
| title_short | Market your way to growth |
| title_sort | market your way to growth 8 ways to win |
| title_sub | 8 ways to win |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Marketing Customer relations / Management Relationship marketing |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing Customer relations / Management Relationship marketing |
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