YouTube and video marketing an hour a day - Jarboe, Greg 1949- (Wiley, 2009)
YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight
Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a