Going social: excite customers, generate buzz, and energize your brand with the power of social media
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Bibliographic Details
Main Author: Goldman, Jeremy (Author)
Format: Electronic eBook
Language:English
Published: New York [u.a.] American Management Association 2013
Subjects:
Online Access:TUM01
Volltext
Item Description:Includes bibliographical references and index
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word
Physical Description:1 Online-Ressource (ix, 294 p.)
ISBN:0814432557
0814432565
1283688905
9780814432556
9780814432563
9781283688901

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