Going social: excite customers, generate buzz, and energize your brand with the power of social media
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York [u.a.]
American Management Association
2013
|
Schlagworte: | |
Online-Zugang: | TUM01 Volltext |
Beschreibung: | Includes bibliographical references and index Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word |
Beschreibung: | 1 Online-Ressource (ix, 294 p.) |
ISBN: | 0814432557 0814432565 1283688905 9780814432556 9780814432563 9781283688901 |
Internformat
MARC
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100 | 1 | |a Goldman, Jeremy |e Verfasser |4 aut | |
245 | 1 | 0 | |a Going social |b excite customers, generate buzz, and energize your brand with the power of social media |c Jeremy Goldman |
264 | 1 | |a New York [u.a.] |b American Management Association |c 2013 | |
300 | |a 1 Online-Ressource (ix, 294 p.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
500 | |a Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word | ||
650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Internet marketing | |
650 | 4 | |a Social media | |
650 | 4 | |a Social marketing | |
650 | 4 | |a Online social networks | |
650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Goldman, Jeremy |
author_facet | Goldman, Jeremy |
author_role | aut |
author_sort | Goldman, Jeremy |
author_variant | j g jg |
building | Verbundindex |
bvnumber | BV041051945 |
collection | ZDB-4-NLEBK |
ctrlnum | (OCoLC)818415811 (DE-599)BVBBV041051945 |
dewey-full | 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/72 |
dewey-search | 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV041051945 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:38:33Z |
institution | BVB |
isbn | 0814432557 0814432565 1283688905 9780814432556 9780814432563 9781283688901 |
language | English |
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physical | 1 Online-Ressource (ix, 294 p.) |
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publishDate | 2013 |
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publisher | American Management Association |
record_format | marc |
spelling | Goldman, Jeremy Verfasser aut Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman New York [u.a.] American Management Association 2013 1 Online-Ressource (ix, 294 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102 Verlag Volltext |
spellingShingle | Goldman, Jeremy Going social excite customers, generate buzz, and energize your brand with the power of social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
title | Going social excite customers, generate buzz, and energize your brand with the power of social media |
title_auth | Going social excite customers, generate buzz, and energize your brand with the power of social media |
title_exact_search | Going social excite customers, generate buzz, and energize your brand with the power of social media |
title_full | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
title_fullStr | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
title_full_unstemmed | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
title_short | Going social |
title_sort | going social excite customers generate buzz and energize your brand with the power of social media |
title_sub | excite customers, generate buzz, and energize your brand with the power of social media |
topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102 |
work_keys_str_mv | AT goldmanjeremy goingsocialexcitecustomersgeneratebuzzandenergizeyourbrandwiththepowerofsocialmedia |