Going social: excite customers, generate buzz, and energize your brand with the power of social media
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York [u.a.]
American Management Association
2013
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references and index Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word |
| Physical Description: | 1 Online-Ressource (ix, 294 p.) |
| ISBN: | 0814432557 0814432565 1283688905 9780814432556 9780814432563 9781283688901 |
Staff View
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| id | DE-604.BV041051945 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
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| isbn | 0814432557 0814432565 1283688905 9780814432556 9780814432563 9781283688901 |
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| spelling | Goldman, Jeremy Verfasser aut Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman New York [u.a.] American Management Association 2013 1 Online-Ressource (ix, 294 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102 Verlag Volltext |
| spellingShingle | Goldman, Jeremy Going social excite customers, generate buzz, and energize your brand with the power of social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
| title | Going social excite customers, generate buzz, and energize your brand with the power of social media |
| title_auth | Going social excite customers, generate buzz, and energize your brand with the power of social media |
| title_exact_search | Going social excite customers, generate buzz, and energize your brand with the power of social media |
| title_full | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
| title_fullStr | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
| title_full_unstemmed | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
| title_short | Going social |
| title_sort | going social excite customers generate buzz and energize your brand with the power of social media |
| title_sub | excite customers, generate buzz, and energize your brand with the power of social media |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
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