Business intelligence: making decisions through data analytics
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Bibliographische Detailangaben
1. Verfasser: Surma, Jerzy (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York Business Expert Press 2011
Ausgabe:1. ed.
Schriftenreihe:Strategic management collection
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Title from PDF t.p. (viewed Feb. 24, 2011)
Includes bibliographical references (p. 139-143) and index
Introduction -- 1. An introduction to business intelligence -- 2. The data warehouse -- 3. The basics of business analysis -- 4. Advanced business analysis -- 5. Customer intelligence -- 6. Business intelligence and value-based management -- Conclusion -- Notes -- References -- Index
This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates mainly on practical business issues and demonstrates how to apply data warehousing and data analytics to support decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and fi nally the actual use of discovered knowledge. All examples are based on the newest achievements in business intelligence (BI). Finally, this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated BI environment
Beschreibung:1 Online-Ressource (150 p.)
ISBN:1606491865
9781606491867

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