Sales and market forecasting for entrepreneurs:
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Bibliographic Details
Main Author: Berry, Tim (Author)
Format: Electronic eBook
Language:English
Published: New York Business Expert Press c2010
Edition:1. ed.
Series:Entrepreneurship and small business management collection
Subjects:
Online Access:TUM01
Volltext
Item Description:Includes index
"This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you'll use to run your business better"--Resource description p
Chapter 1. Why bother -- Chapter 2. About forecasting -- Chapter 3. Educating your guesses -- Chapter 4. Trees from the forest -- Chapter 5. Forest from the trees -- Chapter 6. S curves and the product life cycle -- Chapter 7. Strategic interactive model -- Chapter 8. Technical analysis -- Chapter 9. Managing a forecast -- Chapter 10. Spreadsheet tips and traps -- Index
Physical Description:1 Online-Ressource (137 p.)
ISBN:1606490427
9781606490419
9781606490426

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