Media, audiences, effects: an introduction to the study of media content and audience analysis
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; München [u.a.]
Pearson
2005
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | xvi, 208 S. 24 cm |
| ISBN: | 0205395678 |
Staff View
MARC
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| 650 | 4 | |a Mass media |x Audiences | |
| 650 | 4 | |a Mass media |x Research |x Methodology | |
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Record in the Search Index
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| adam_text | Preface xiü
Organi/ation of the Btx»k xiv
PART I Introduction to Media Effects Research
CHAPTER ONE
Introduction to the Study of Media Effects 1
MASS MEDIA: MEMORIES OF A NOT-SO-DISTANT LANDSCAPE 3
TODAY S EVOLVING MEDIA LANDSCAPE 4
MASS MEDIA DEFINED 5
MASS COMMUNICATION 6
THE INTERPLAY BETWEEN MASS COMMUNICATION AND OTHER
COMMUNICATION SPHERES 7
MODELS AND MASS COMMUNICATION STUDY 8
CONSOLIDATION, CONGLOMERATION, AND MESSAGE HOMOGENEITY 9
MEDIA EFFECTS:APROBLEMATICTERM 11
TECHNOLOGY, INNOVATION, AND TRENDS IN MEDIA EttECTS Rf SEARC H 12
THEORIES, RESEARCH, AND METHODOLOGY 12
SUMMARY U
REFERENCES 14
ACTIVITIES 14
QUESTIONS 15
ADDITIONAL READINGS 15
CHAPTER TWO
Quantitative Media Effects Research 16
BASIC ASSUMPTIONS, DEDDCTIVE APTROACHES If
THEORIES, THEORETICAL CONSTRUCTS, VARIABLES 16
Replicability and Reliability 18
Noninferential and Inferential Statistics 19
Inferential Statistics and Probability 20
Sampling 20
CONTENT ANALYSES 22
Content Analysis Defined 22
Assumptions about Content Analysis 23
Reading and Critiquing Content Analyses 24
EXPERIMENTS 25
Experiments Defined 25
Assumptions about Experimental Approaches 25
Reading and Critiquing Experiments 26
SURVEYS 26
Surveys Defined 26
Assumptions about Survey Research 27
Reading and Critiquing Survey Research 27
SUMMARY 28
REFERENCES 28
ACTIVITIES 28
QUESTIONS 29
ADDITIONAL READINGS 29
CHAPTERTHREE
Qualitative Media Effects Research 30
BASIC ASSUMPTIONS, INDUCTIVE APPROACHES 30
Theories and Qualitative Research 33
TYPESOF QUALITATIVE RESEARCH 35
Observation: From Covert to Participant Observation 35
Interviewing: From Researcher as Subj ect to Subj ect as Interviewer 36
Documents and Artif acts 37
Using Qualitative Methods and Collecting Data 38
Methods of Qualitative Data Analysis 39
Reading and Critiquing Qualitative Research 41
SUMMARY 41
ACTIVITIES 41
QUESTIONS 42
ADDITIONAL READINGS 42
PART II Issues in Media Effects Research
CHAPTERFOUR
Media and Health 43
EATING DISORDERS 43
Content Analyses 44
Experiments 44
Surveys 45
Summary 47
PREVENTIVE HEALTH CARE 48
Health Promotion, Disease Prevention, and the Media 48
Content Analyses 49
Experiments 49
Surveys 50
Summary 50
REFERENCES 51
ACTIVITIES 52
QUESTIONS 53
ADDITIONAL READINGS 53
CHAPTER FIVE
Tobacco and Alcohol Advertising 54
TOBACCO ADVERTISING 54
Content Analyses 55
Experiments 55
Surveys 56
Summary 58
ALCOHOLADVERTISING 59
Content Analyses 59
Experiments 60
Surveys 61
Qualitative Research 63
Summary 63
ADVERTISING BANS 64
Summary 66
REFERENCES 66
ACTIVITIES 68
QUESTIONS 69
ADDITIONALREADINGS 69
CHAPTER SIX
Children and Advertising 70
CONTENT ANALYSES 71
EXPERIMENTS 72
SURVEYS 73
QUALITATIVE RESEARCH 74
SUMMARY 75
REFERENCES 77
ACTIVITIES 77
QUESTIONS 78
ADDITIONALREADINGS 79
CHAPTER SEVEN — ¦ ¦
Television and Education 80
TELEVISION AND ACADEMIC ACHIEVEMENT 80
Experiments 80
Surveys 81
Econometric Analysis 83
Summary 83
TELEVISION AND INSTRUCTION 83
Experiments 85
Surveys 85
Other Research on Television and Instruction 85
Summary 87
REFERENCES 87
ACTIVITIES 88
QUESTIONS 89
ADDITIONALREADINGS 90
CHAPTEREIGHT
Race and Ethnic Stereotyping 91
CONTENT ANALYSES 93
EXPERIMENTS 95
SURVEYS 96
QUALITATIVE RESEARCH 97
SUMMARY 99
REFERENCES 100
ACTIVITIES 101
QUESTIONS 102
ADDITIONALREADINGS 103
CHAPTER NINE
Sex and Gender Stereotyping 104
CONTENT ANALYSES 105
EXPERIMENTS 108
SURVEYS 110
QUALITATIVE RESEARCH 111
SUMMARY 112
REFERENCES 113
ACTIVITIES 114
QUESTIONS 115
ADDITIONAL READINGS 116
CHAPTERTEN
Television Sex/Sexuality and Pomography 117
TELEVISION SEX AND SEXUALITY 118
Content Analyses 118
Experiments and Surveys 119
Qualitative Research 120
Summary 120
PORNOGRAPHY 121
Content Analyses 122
Experiments 123
Surveys 124
Summary 126
REFERENCES 127
ACTIVITIES 129
QUESTIONS 130
ADDITIONAL READINGS 130
CHAPTER ELEVEN
Children, Television, and Violence 131
CONTENT ANALYSES 132
EXPERIMENTS 133
SURVEYS 134
QUALITATIVE RESEARCH 138
SUMMARY 138
REFERENCES 140
ACTIVITIES 142
QUESTIONS 143
ADDITIONAL READINGS 144
CHAPTERTWELVE
Music Videos 145
CONTENT ANALYSES 145
EXPERIMENTS 148
SURVEYS 150
QUALITATIVE RESEARCH 152
SUMMARY 152
REFERENCES 154
ACTIVITIES 155
QUESTIONS 156
ADDITIONAL READINGS 157
CHAPTER THIRTEEN
Video Games 158
CONTENT ANALYSES 159
EXPERIMENTS 160
SURVEYS 163
SUMMARY 166
REFERENCES 168
ACTIVITIES 169
QUESTIONS 170
ADDITIONAL READINGS 171
CHAPTER FOURTEEN
Television News 172
CONTENT ANALYSES 173
EXPERIMENTS 176
SURVEYS 178
SUMMARY 179
REFERENCES 181
ACTIVITIES 182
QUESTIONS 183
ADDITIONAL READINGS 183
CHAPTERFIFTEEN
Television and Presidential Politics 185
NEWS AND POLITICS 186
POLITICAL ADVERTISING 188
POLITICAL KNOWLEDGE 191
SUMMARY 194
REFERENCES 194
ACTIVITIES 195
QUESTIONS 196
ADDITIONAL READINGS 197
Glossary 198
Author Index 201
Subject Index 205
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| spelling | Traudt, Paul J. Verfasser aut Media, audiences, effects an introduction to the study of media content and audience analysis Paul J. Traudt Boston ; München [u.a.] Pearson 2005 xvi, 208 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Massenmedien Mass media Influence Mass media Audiences Mass media Research Methodology HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026023176&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Traudt, Paul J. Media, audiences, effects an introduction to the study of media content and audience analysis Massenmedien Mass media Influence Mass media Audiences Mass media Research Methodology |
| title | Media, audiences, effects an introduction to the study of media content and audience analysis |
| title_auth | Media, audiences, effects an introduction to the study of media content and audience analysis |
| title_exact_search | Media, audiences, effects an introduction to the study of media content and audience analysis |
| title_full | Media, audiences, effects an introduction to the study of media content and audience analysis Paul J. Traudt |
| title_fullStr | Media, audiences, effects an introduction to the study of media content and audience analysis Paul J. Traudt |
| title_full_unstemmed | Media, audiences, effects an introduction to the study of media content and audience analysis Paul J. Traudt |
| title_short | Media, audiences, effects |
| title_sort | media audiences effects an introduction to the study of media content and audience analysis |
| title_sub | an introduction to the study of media content and audience analysis |
| topic | Massenmedien Mass media Influence Mass media Audiences Mass media Research Methodology |
| topic_facet | Massenmedien Mass media Influence Mass media Audiences Mass media Research Methodology |
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