Consumer Behavior in Travel and Tourism:
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Bibliographic Details
Main Author: Chon, Kaye 1954- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken Taylor and Francis 2012
Subjects:
Item Description:Description based upon print version of record
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination
Physical Description:1 Online-Ressource (551 p.)
ISBN:9781136382642

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!