Advanced database marketing: innovative methodologies and applications for managing customer relationships
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Farnham [u.a.]
Gower
2013
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 324 S. graph. Darst. |
| ISBN: | 9781409444619 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041022924 | ||
| 003 | DE-604 | ||
| 005 | 20130716 | ||
| 007 | t | ||
| 008 | 130517s2013 xxud||| |||| 00||| eng d | ||
| 010 | |a 2012032138 | ||
| 020 | |a 9781409444619 |c hardback : alk. paper |9 978-1-4094-4461-9 | ||
| 035 | |a (OCoLC)844113507 | ||
| 035 | |a (DE-599)BVBBV041022924 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5415.126 | |
| 082 | 0 | |a 658.8/120285574 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 245 | 1 | 0 | |a Advanced database marketing |b innovative methodologies and applications for managing customer relationships |c ed. by Kristof Coussement ... [list of contrib.: Asim Ansari ...] |
| 264 | 1 | |a Farnham [u.a.] |b Gower |c 2013 | |
| 300 | |a XX, 324 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Database marketing | |
| 650 | 4 | |a Consumer profiling | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Database-Marketing |0 (DE-588)4263308-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Methode |0 (DE-588)4038971-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Database-Marketing |0 (DE-588)4263308-4 |D s |
| 689 | 0 | 1 | |a Methode |0 (DE-588)4038971-6 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Coussement, Kristof |e Sonstige |4 oth | |
| 700 | 1 | |a Ansari, Asim |e Sonstige |0 (DE-588)171732596 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-4094-7355-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-4094-4462-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026000465 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author_GND | (DE-588)171732596 |
| building | Verbundindex |
| bvnumber | BV041022924 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)844113507 (DE-599)BVBBV041022924 |
| dewey-full | 658.8/120285574 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/120285574 |
| dewey-search | 658.8/120285574 |
| dewey-sort | 3658.8 9120285574 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041022924 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:10Z |
| institution | BVB |
| isbn | 9781409444619 |
| language | English |
| lccn | 2012032138 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026000465 |
| oclc_num | 844113507 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XX, 324 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Gower |
| record_format | marc |
| spelling | Advanced database marketing innovative methodologies and applications for managing customer relationships ed. by Kristof Coussement ... [list of contrib.: Asim Ansari ...] Farnham [u.a.] Gower 2013 XX, 324 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Database marketing Consumer profiling Customer relations Database-Marketing (DE-588)4263308-4 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s Methode (DE-588)4038971-6 s b DE-604 Coussement, Kristof Sonstige oth Ansari, Asim Sonstige (DE-588)171732596 oth Erscheint auch als Online-Ausgabe, EPUB 978-1-4094-7355-8 Erscheint auch als Online-Ausgabe, PDF 978-1-4094-4462-6 |
| spellingShingle | Advanced database marketing innovative methodologies and applications for managing customer relationships Database marketing Consumer profiling Customer relations Database-Marketing (DE-588)4263308-4 gnd Methode (DE-588)4038971-6 gnd |
| subject_GND | (DE-588)4263308-4 (DE-588)4038971-6 |
| title | Advanced database marketing innovative methodologies and applications for managing customer relationships |
| title_auth | Advanced database marketing innovative methodologies and applications for managing customer relationships |
| title_exact_search | Advanced database marketing innovative methodologies and applications for managing customer relationships |
| title_full | Advanced database marketing innovative methodologies and applications for managing customer relationships ed. by Kristof Coussement ... [list of contrib.: Asim Ansari ...] |
| title_fullStr | Advanced database marketing innovative methodologies and applications for managing customer relationships ed. by Kristof Coussement ... [list of contrib.: Asim Ansari ...] |
| title_full_unstemmed | Advanced database marketing innovative methodologies and applications for managing customer relationships ed. by Kristof Coussement ... [list of contrib.: Asim Ansari ...] |
| title_short | Advanced database marketing |
| title_sort | advanced database marketing innovative methodologies and applications for managing customer relationships |
| title_sub | innovative methodologies and applications for managing customer relationships |
| topic | Database marketing Consumer profiling Customer relations Database-Marketing (DE-588)4263308-4 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Database marketing Consumer profiling Customer relations Database-Marketing Methode |
| work_keys_str_mv | AT coussementkristof advanceddatabasemarketinginnovativemethodologiesandapplicationsformanagingcustomerrelationships AT ansariasim advanceddatabasemarketinginnovativemethodologiesandapplicationsformanagingcustomerrelationships |