Handbook of research on international advertising:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Formerly CIP Uk. - Includes bibliographical references and index. Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XXIII, 543 S. Ill., graph. Darst. |
| ISBN: | 9781848448582 9781783476015 1848448589 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040969113 | ||
| 003 | DE-604 | ||
| 005 | 20140520 | ||
| 007 | t | ||
| 008 | 130425s2012 ad|| |||| 00||| eng d | ||
| 020 | |a 9781848448582 |c hbk. |9 978-1-84844-858-2 | ||
| 020 | |a 9781783476015 |c pbk. |9 978-1-78347-601-5 | ||
| 020 | |a 1848448589 |c hbk. |9 1-84844-858-9 | ||
| 035 | |a (OCoLC)838775628 | ||
| 035 | |a (DE-599)BSZ368138356 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-521 |a DE-11 |a DE-N2 | ||
| 082 | 0 | |a 659.1072 | |
| 084 | |a AP 17200 |0 (DE-625)6999: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of research on international advertising |c ed. by Shintaro Okazaki |
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 2012 | |
| 300 | |a XXIII, 543 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Formerly CIP Uk. - Includes bibliographical references and index. Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 653 | |a Advertising / Research | ||
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Okazaki, Shintaro |0 (DE-588)141820152 |4 edt | |
| 856 | 4 | 2 | |m V:DE-576;B:DE-15 |q application/pdf |u http://swbplus.bsz-bw.de/bsz368138356inh.htm |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025947334 | ||
Datensatz im Suchindex
| _version_ | 1804150282882383872 |
|---|---|
| any_adam_object | |
| author2 | Okazaki, Shintaro |
| author2_role | edt |
| author2_variant | s o so |
| author_GND | (DE-588)141820152 |
| author_facet | Okazaki, Shintaro |
| building | Verbundindex |
| bvnumber | BV040969113 |
| classification_rvk | AP 17200 QP 680 |
| ctrlnum | (OCoLC)838775628 (DE-599)BSZ368138356 |
| dewey-full | 659.1072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1072 |
| dewey-search | 659.1072 |
| dewey-sort | 3659.1072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01682nam a2200433 c 4500</leader><controlfield tag="001">BV040969113</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140520 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130425s2012 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781848448582</subfield><subfield code="c">hbk.</subfield><subfield code="9">978-1-84844-858-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781783476015</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-1-78347-601-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1848448589</subfield><subfield code="c">hbk.</subfield><subfield code="9">1-84844-858-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)838775628</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ368138356</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1072</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17200</subfield><subfield code="0">(DE-625)6999:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of research on international advertising</subfield><subfield code="c">ed. by Shintaro Okazaki</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham [u.a.]</subfield><subfield code="b">Elgar</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 543 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Formerly CIP Uk. - Includes bibliographical references and index. Hier auch später erschienene, unveränderte Nachdrucke</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Advertising / Research</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Okazaki, Shintaro</subfield><subfield code="0">(DE-588)141820152</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">V:DE-576;B:DE-15</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://swbplus.bsz-bw.de/bsz368138356inh.htm</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025947334</subfield></datafield></record></collection> |
| id | DE-604.BV040969113 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:27Z |
| institution | BVB |
| isbn | 9781848448582 9781783476015 1848448589 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025947334 |
| oclc_num | 838775628 |
| open_access_boolean | |
| owner | DE-188 DE-521 DE-11 DE-N2 |
| owner_facet | DE-188 DE-521 DE-11 DE-N2 |
| physical | XXIII, 543 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Elgar |
| record_format | marc |
| spelling | Handbook of research on international advertising ed. by Shintaro Okazaki Cheltenham [u.a.] Elgar 2012 XXIII, 543 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Formerly CIP Uk. - Includes bibliographical references and index. Hier auch später erschienene, unveränderte Nachdrucke Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Advertising / Research Werbung (DE-588)4065541-6 s Internationales Marketing (DE-588)4125431-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Okazaki, Shintaro (DE-588)141820152 edt V:DE-576;B:DE-15 application/pdf http://swbplus.bsz-bw.de/bsz368138356inh.htm Inhaltsverzeichnis |
| spellingShingle | Handbook of research on international advertising Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4125431-4 |
| title | Handbook of research on international advertising |
| title_auth | Handbook of research on international advertising |
| title_exact_search | Handbook of research on international advertising |
| title_full | Handbook of research on international advertising ed. by Shintaro Okazaki |
| title_fullStr | Handbook of research on international advertising ed. by Shintaro Okazaki |
| title_full_unstemmed | Handbook of research on international advertising ed. by Shintaro Okazaki |
| title_short | Handbook of research on international advertising |
| title_sort | handbook of research on international advertising |
| topic | Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Werbung Verbraucherverhalten Internationales Marketing |
| url | http://swbplus.bsz-bw.de/bsz368138356inh.htm |
| work_keys_str_mv | AT okazakishintaro handbookofresearchoninternationaladvertising |