Services marketing management:
Saved in:
| Previous Title: | Management and marketing of services |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier/Butterworth-Heinemann
c2006
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9780750666749 0750666749 9780080493060 0080493068 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Mudie, Peter Cottam, Angela |
| author_GND | (DE-588)138836159 (DE-588)138836183 |
| author_facet | Mudie, Peter Cottam, Angela |
| author_role | aut aut |
| author_sort | Mudie, Peter |
| author_variant | p m pm a c ac |
| building | Verbundindex |
| bvnumber | BV040964602 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)731720348 (DE-599)BVBBV040964602 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:36:21Z |
| institution | BVB |
| isbn | 9780750666749 0750666749 9780080493060 0080493068 |
| language | English |
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| publishDate | 2006 |
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| publisher | Elsevier/Butterworth-Heinemann |
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| spelling | Mudie, Peter Verfasser (DE-588)138836159 aut Services marketing management Peter Mudie and Angela Pirrie 3. ed. Amsterdam Elsevier/Butterworth-Heinemann c2006 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Electronic books Service industries / Management Service industries / Marketing Marketing Diensten Klantenservice Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Management (DE-588)4037278-9 s 4\p DE-604 Cottam, Angela Verfasser (DE-588)138836183 aut Bis 2. Auflage Management and marketing of services http://www.sciencedirect.com/science/book/9780750666749 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mudie, Peter Cottam, Angela Services marketing management Electronic books Service industries / Management Service industries / Marketing Marketing Diensten Klantenservice Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
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| title | Services marketing management |
| title_auth | Services marketing management |
| title_exact_search | Services marketing management |
| title_full | Services marketing management Peter Mudie and Angela Pirrie |
| title_fullStr | Services marketing management Peter Mudie and Angela Pirrie |
| title_full_unstemmed | Services marketing management Peter Mudie and Angela Pirrie |
| title_old | Management and marketing of services |
| title_short | Services marketing management |
| title_sort | services marketing management |
| topic | Electronic books Service industries / Management Service industries / Marketing Marketing Diensten Klantenservice Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Electronic books Service industries / Management Service industries / Marketing Marketing Diensten Klantenservice Dienstleistung Dienstleistungsbetrieb Marketingmanagement Management Lehrbuch |
| url | http://www.sciencedirect.com/science/book/9780750666749 |
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