Innovative marketing communications: strategies for the events industry
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Elsevier/Butterworth-Heinemann
2006
|
| Schriftenreihe: | Events management series
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780750663618 0750663618 9786611006334 6611006338 0080492746 9780080492742 |
Internformat
MARC
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| 100 | 1 | |a Masterman, Guy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Innovative marketing communications |b strategies for the events industry |c Guy Masterman ; Emma H. Wood |
| 264 | 1 | |a Oxford [u.a.] |b Elsevier/Butterworth-Heinemann |c 2006 | |
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| 490 | 0 | |a Events management series | |
| 500 | |a Includes bibliographical references and indexes | ||
| 600 | 3 | 4 | |a Electronic books |
| 650 | 4 | |a Special events / Management | |
| 650 | 4 | |a Special events / Marketing | |
| 650 | 4 | |a Événements spéciaux / Marketing | |
| 700 | 1 | |a Wood, Emma H. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804150268790571008 |
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| any_adam_object | |
| author | Masterman, Guy Wood, Emma H. |
| author_facet | Masterman, Guy Wood, Emma H. |
| author_role | aut aut |
| author_sort | Masterman, Guy |
| author_variant | g m gm e h w eh ehw |
| building | Verbundindex |
| bvnumber | BV040959081 |
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| ctrlnum | (OCoLC)731720526 (DE-599)BVBBV040959081 |
| dewey-full | 394.2068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 394 - General customs |
| dewey-raw | 394.2068 |
| dewey-search | 394.2068 |
| dewey-sort | 3394.2068 |
| dewey-tens | 390 - Customs, etiquette, folklore |
| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV040959081 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:36:14Z |
| institution | BVB |
| isbn | 9780750663618 0750663618 9786611006334 6611006338 0080492746 9780080492742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025937476 |
| oclc_num | 731720526 |
| open_access_boolean | |
| owner | DE-634 |
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| physical | 1 Online-Ressource |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| series2 | Events management series |
| spelling | Masterman, Guy Verfasser aut Innovative marketing communications strategies for the events industry Guy Masterman ; Emma H. Wood Oxford [u.a.] Elsevier/Butterworth-Heinemann 2006 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Events management series Includes bibliographical references and indexes Electronic books Special events / Management Special events / Marketing Événements spéciaux / Marketing Wood, Emma H. Verfasser aut http://www.sciencedirect.com/science/book/9780750663618 Verlag Volltext |
| spellingShingle | Masterman, Guy Wood, Emma H. Innovative marketing communications strategies for the events industry Electronic books Special events / Management Special events / Marketing Événements spéciaux / Marketing |
| title | Innovative marketing communications strategies for the events industry |
| title_auth | Innovative marketing communications strategies for the events industry |
| title_exact_search | Innovative marketing communications strategies for the events industry |
| title_full | Innovative marketing communications strategies for the events industry Guy Masterman ; Emma H. Wood |
| title_fullStr | Innovative marketing communications strategies for the events industry Guy Masterman ; Emma H. Wood |
| title_full_unstemmed | Innovative marketing communications strategies for the events industry Guy Masterman ; Emma H. Wood |
| title_short | Innovative marketing communications |
| title_sort | innovative marketing communications strategies for the events industry |
| title_sub | strategies for the events industry |
| topic | Electronic books Special events / Management Special events / Marketing Événements spéciaux / Marketing |
| topic_facet | Electronic books Special events / Management Special events / Marketing Événements spéciaux / Marketing |
| url | http://www.sciencedirect.com/science/book/9780750663618 |
| work_keys_str_mv | AT mastermanguy innovativemarketingcommunicationsstrategiesfortheeventsindustry AT woodemmah innovativemarketingcommunicationsstrategiesfortheeventsindustry |